advertising and marketing

Importance And The Need For Publicity And Advertising In The Modern Business World

Salesmanship deals with personnel approach where he makes and appeal to an individual rather than public at large. The main aim of advertising is make the customers know about the new product, features and build confidence on them and speed up the selling of the product. Publicity, on the other...

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Globalization And Mass Media

The Role of Globalization in Media Development Introduction One of the distinctive features of modernity is the high exposure of society to mass media consumption: “Young people spend more time watching television than doing any other leisure time activity except sleeping and spend more time watching TV by the time...

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Ethics In Advertising

Thesis Statement: Corporations frequently push the ethical limits to a portion of society. This is done by using deceptive marketing, offensive material, and many other methods. What is the responsibility of corporations as it relates to advertising? Is there a difference between blatantly lying and intentionally leaving information unmentioned? Intro:...

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Marketing Strategy

Introduction An early article published that the term was first developed in the 1950s and later it was used by Theodore Levitt in 1965 in a Havard Business Review article which was later continued to be popularized amongst businesses. At the end of 70’s, the term is use in discussion...

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