This all changed in the seasons during 1967-1970, the BSO crowds were not filling the capacity. The subscriptions were 94% full in 1967-1968. The next two years the subscriptions fell to 92%. The reason for this is, because the subscriptions to a concert are for a certain number of concerts. A person cannot get a ticket for one concert; he or she has to purchase more than one ticket. The BSO is losing money on this because if a family comes up for a weekend, they cannot get tickets for a Friday night concert, because they have to have a subscription for that concert. Also, people that have a subscription might want to go to a concert on a Tuesday night or a Thursday night but they cannot because their subscription is for Friday nights. This is making the BSO lose more money because people want tickets for different days. This process of having only subscriptions for certain days is making the tickets very complex and hard to figure out.
Another reason for the fallen subscriptions was because of the repertoire that the Orchestra played. People were not into the classical music anymore. The generations are changing and the upcoming generation is no longer one which grew up on symphony. The traditional concert series have become very boring to the new generation. Back in the day when the symphony was famous, the only place that a person could go to hear the classical music was by going to the concert. This day and age a person can go out to a store and get the music on a CD. The point of going to a concert was to see how well the players could play the music and to see the different personalities involved that created the wonderful music.
Composers these days are unwilling or unable to create new pieces that would attract the younger generations. Many of the composers want to have a piece of history in their music. Trying to make the new pieces thrilling would be hard because it would not have the history in it lik View More »