Malcolm Gladwell

5516 words, 23 pages

Intro Sample...


Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict... View More »

Body Sample...



Typically under normal circumstances when given enough time or experience (so as to manage our stress reaction) our immediate gut feelings are often correct.
How this book relates to SEO...
· Many SEOs analyze large sets of data and can quickly state what changes have occured and what they would expect next due to past experience.
· Many others are quick to say "prove it to me" and do no testing of their own.
· The web is a social network. You need to learn to judge the intent of others in your community (that includes the people running search engines for SEOs) - and often you do not get to see the telling signs of a face.
· Its important for your longterm success for you to learn who you can trust and build social relationships with.
· If you can afford them conferences are really worth going to. If you can not afford them sometimes you can get free passes from friends or by helping set them up (as a bag stuffer or chair setter or whatever).
· If you are uncertain who is worth trusting then testing and small steps would likely be useful. If you do not test or test poorly and consistantly state "prove it to me" you are likely to be found repulsive by the people who would have likely been willing to help you most.
· I think I am more interested in how minds work than how search algorithms work, though if you learn a bunch about one I am sure that can also help you relate better to the other.
Free book for you?
First person to
· reply to this post -and-
· send me an email with their address and Blink as the subject wins a free copy of Blink.
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