Neilsen And Uber

1084 words, 5 pages

Intro Sample...


UGBA161

1a. The Nielsen system at the time of the article had many apparent flaws. The first notable flaw was the fact that ratings may have been statistically wrong. The example that The Atlantic Monthly gives is the show Murphy Brown earning a rating of 15 with a standard error of sixth tenths of a ration point in either direction. The article goes on to state that these errors were merely “on paper” and that in the “real world” the degree of error may be even worse. The second big error was tracking actual viewers, especially with “button fatigue”. Many viewers would not click their button to show that they were watching television. They would also forget to/do not choose click the button to show they have left the room at times.... View More »

Body Sample...


The use of streaming services such as Netflix, Hulu, and HBO Go will also make it harder to track what exactly the user is watching, because there is no exact programming data. I see Nielsen having to partner up directly with these providers to see what users are watching for how long. However, this may pose a challenge as these providers themselves, may just sell viewing data directly to networks. This may also be the case for mobile providers as well. Instead of having to go through Nielsen, they maybe able to collect their own data on mobile phones and sell the data off to networks and advertisers. This in turn cuts Nielsen out of a huge pie that seems to be ever growing, while the amount of individuals that watch TV real time on a real TV is likely to decline.

3. Our research group decided to look at Uber because of the different sentiments that have come about recently from different groups. We took to Twitter to read a few tweets about the company’s service. The sentiment seems to be mixed, with some strongly advocating for the service and others flat out bashing the application. The consensus seems to hover around the fact the Uber is convenient yet other points are very conflicting. For example, some individuals talked about how Uber was very safe, while others said just the opposite. Uber sentiment also seems to vary by location.
The positive posts talk about how convenient and easy to use Uber is. They talk about how the price points are better, it solves the drunk driving problem, it has a great rating system and generally has great service. It seems as ...

Read More

Related Essays on Neilsen and Uber

  • Foreign Investments In Central Asia: Past, Present, And Future

    7354 words, 30 pages

    GEO55 Introduction Since their independence in 1991 Central Asian states have each struggled to keep up with the innovations and economies of the modern world. Much of the development in each country is contingent upon the ability for countries to gain foreign investment to build infrastructure and economies. In this paper I will analyze the state of Central Asian economies as they pertain to the natural resources, infrastructure, human resources, and government in each respective state. Each of these four categories helps define the current state and the future of foreign investment i

    View Document »

    Gender In Us Islamic And Orthodox Jewish Sacred Spaces

    6514 words, 27 pages

    ASMST 150 Introduction Across the globe there are millions of mosques and synagogues that serve as sacred sites for Muslims and Jews respectively. Each sacred site serves different purposes, including refuge for those less fortunate, a community center for the ethnic, a place of religious thought, a place of worship and prayer, and a place to share and rejoice with one another. The list goes on and on, but the underlying theme of all sacred sites is that they are to be a place of pilgrimage on the local, national, and global level. But pilgrimage for whom? There

    View Document »

    Buddhist Economics: Dethroning Capitalism

    5028 words, 21 pages

    EALC120 Buddhist Studies C120 Introduction Economics are principles that surround the entire world. They are principles that people in all industries, fields, and income levels are effected by. They play an important role in how many individuals live and how different countries’ governments operate. Mainstream economics in its entirety is now seen as something very controversial because of the widespread environmental devastation and socioeconomic disparity globally. Many argue that mainstream economics are a tool of the wealthy and the politically powerful, and that

    View Document »

    Bally Total Fitness Recommendation

    5736 words, 23 pages

    UGBA 106 Introduction The health club industry is an industry that is plagued with rapid growth and increasing competition. Clubs are struggling to stay competitive niche and emerging markets while remaining profitable. Many clubs seek multiple forms of revenue, Bally Total Fitness (Bally’s) being no exception. As one of the largest health conglomerates, Bally’s has had an interesting past riddled with successes and challenges. In the past few years, Bally’s has been largely scrutinized and has struggled to maintain positive net income and declining stock prices. This report serves as a re

    View Document »

    Redemption In The Ring

    3958 words, 16 pages

    The sounds of blaring sirens and heavy traffic were muffled inside the Osaka Boxing Center, where all that could be heard were the heavy outcries from the audience. The grand finals to determine the Middleweight California State Champion was about to commence. The two fighters were longtime rival and friends Damon and Alfonso. Both fighters were known for their sense of compassion and nobility, especially being boxers, but recent tabloids claiming that Damon would triumph contaminated Alfonso with a sinister state. As the two boxers approached the ring, both were met with a swarm of interviewe

    View Document »

    E-waste Nightmare: Guiyu, China

    4022 words, 17 pages

    Electronic waste, or E-waste, has become an increasingly large dilemma, especially in this day and age of the twenty-first century.  Many things about electronic waste is discussed here such as the causes and effects of E-Waste in general. More specifically, what is discussed is how humans have a large contributing factor to this problem.  The following also provides examples of any efforts humans are putting in to fix the waste.  More specifically, the paper discusses electronic waste in Guiyu, China and how it affects its residents and their lifestyle. Lastly, preventative measures are offe

    View Document »

    Aligning Education Systems

    3962 words, 16 pages

    Since it’s implementation in 2002, the No Child Left Behind Act (NCLB) has been intended to boost student achievement and hold schools accountable for students’ progress. This act was met with sweeping support. The business ideals incorporated into the act in the form of accountability were thought to produce achievement in students just like in the business world. However, the act that was passed with flying colors was quickly met with concerns. One of the biggest flaws of NCLB was that it called for 100% proficiency on standardized tests nationwide by all students by the year 2014. The targe

    View Document »

    Development Of Children In Their Early Stages - Observation Paper

    2633 words, 11 pages

    FCNS 230 – Child Development Section 1: Introduction This project is about seeing the development of children in their early stages. On March 15, 2016, I went to Loving Touch Daycare to observe Airiyelle Coleman. When I was a kid, I used to go to this daycare. Their curriculum is to help develop the social skills and teach the children the basic skills they need for when they go into kindergarten in elementary school. They learn new material each day and also retain previous information taught before. Before going into the observation, I did not know Airiyelle beforehand. I met her and her

    View Document »

    An Anti-war Story Passionate In Its Aversion Of Passion

    4016 words, 17 pages

    In Kurt Vonnegut’s novel Slaughterhouse-Five , the englishmen stand out as “clean and enthusiastic and decent and strong” (Vonnegut 119). They exhibit every romantic quality possibly derived from the brave men sent off to defend their country from villainy, and are even the subject of adoration for the nazis who run their prison. It would be easy to mistakenly say that these men give war a glorious image. However, they actually mock it. They stand out from every other character not only for being the epitome of strength and honor, but also for being “among the first English-speaki

    View Document »

    Affordable Care Act

    4112 words, 17 pages

    In this paper, a proposal to amend the Affordable Care Act, Title IV, Subtitle B, Section 4101 was made. The amendment proposed is to allow the grant given to people and facilities to use that grant for health purposes rather than to have it focus solely on making the facility itself impressive looking, because it does not matter whether a facility looks good if the care it provides is horrible. The first topic mentioned is to allow and expand the Affordable Care Act to include the school-based system and allow these schools’ medical fields (i.e. nurse’s office) to provide better care. Then, t

    View Document »

More Popular Essays

Research help is just moments away!