The following paper is an analysis of what may be causing this loss of employee morale and lack of motivation, and what can be done to possibly improve Ford Motor Companys human resource problem, starting with an analysis of Fords history.
Clues from History
The current success of the Ford Motor Company truly comes from humble beginnings. When the company was first founded in 1903 by Henry Ford, it only produced a few Model-Ts a day in Detroit. This production involved only groups of two to three men working on each car (Ford Motor Company). By 1913, Ford had all the basic techniques of the assembly-line and mass-production. In fact, Henry Ford was the one to invent the moving assembly line. This production reduced chassis assembly from 12½ hours to only a little over two and a half hours. At first, these innovations were not popular and turnover was high. The company solved this problem by doubling pay to $5 per day, cutting shifts to 8 hours a day and work weeks to 5 days, and instituting new hiring practices. All of these innovations helped Henry Ford achieve the status of an American legend. This led to soaring production and reduced sales prices (Ford Motor Company).
The Ford Motor Company is now in the process of implementing a restructuring plan dubbed the The Way Forward. During this process it will need ideas for how to keep its remaining workforce motivated. The Way Forward includes: shutting down 17 manufacturing plants by 2012; producing new, and hopefully more successful, products; eliminating 30,000 plant jobs by offering buyouts and early retirement options; and a few other goals that will become evident further in this paper (The Way Forward).
Fords goal to improve employee motivation and morale should include the utilization of the Herzbergs Motivator-Hygiene Theory. This, coupled with a focus on the View More »