Strength One of worlds best known brands Strong Ford Asia, Africa and Ford Mazda operations Growing Ford Europe and premier automotive group (PAG) Have already invested heavily in alternate fuel sources Their Web strategy has cut car build costs by as much as $380 per car Weaknesses Weakening North American automotive operations Tarnished brand image Large unfunded pension and other obligations Step 7
Construct an Internal Factor Evaluation (IFE) Matrix
Prepare a Strength-Weakness-Opportunity-Threat (SWOT) Matrix, Strategic Position And Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) as appropriate. Give advantages and disadvantages of alternative strategies.
SWOT matrix for Ford motor company.
SPACE matrix for Ford Motor Company
Y-axis:2.6+ (-3.2) =-0.06
Grand Strategy Matrix for Ford Motor Company
The Internal-External (IE) matrix for Ford Motor Company
QSPM Matrix for Ford Motor Company
Recommendation specific strategy and long term objectives
QSPM strategies is suggesting ford to work more on making lots of research and development (R&D) strategy. Ford can use the money that they gain through their profits of financial services even though they have occurred loss when many their product was recalled.
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