During this time of developing television advertising there was still a large effect upon children. Researchers stated that children often remembered advertisements and products not meant for them such as beer, cigarettes, etc. (Alexander, A., Benjamin, L., Hoerrner, K. & Roe, D. 1998). This type of research and its results should give some insight into how well children remember things, especially when they know something wasn't meant for them to see or hear; and ultimately give some conscience into what should or shouldn't be seen by children.
Technology Challenges Advertisers
In today's age of technology of digital, cable and satellite television there are more than a few channels to choose from. There's also Tivo and digital video recorders that can eliminate the need to watch even one commercial. Advertisers know that most people will not sit through a commercial when it's just as easy to flip to another channel. Therein lies the need for advertisers to really grab the audience's attention with their commercial using just about any tactic they can find. Advertisers appeal to the human psychology need by making ads controversial (DSilva, Roy (2007). Using sex to sell a product gets the attention of the entire viewing audience, regardless if the commercial is good or bad. Quick, comedic violence is used in commercials to capture the audience's attention quickly. Advertisers look to get just about anyone to remember their commercial, even if it is not because of the product being featured. It's almost as no thought nor conscience goes into any repercussions the commercial may have as long as the product gets remembered and produces sales.
The Danger of Controversial Advertising
The problem with taking this approach to advertising is the aftermath. The effects of controversial advertising are taking it's toll on the behavior of our society and encouraging a degenerate youth. The are studies frequently being conducted attempting to prove View More »