New associations I found via the website included Jim Bean racing, as I love to watch race car driving with a drink in my hand, and Jim Bean music. The music section contains information about events, live music and festivals, which now I will associate with Jim Bean. I attend some of these events occasionally and now I will be most likely to drink Jim Bean while attending.
Q2. Alcohol advertising in Australia is very conspicuous. It sometimes portrays alcohol consumption as being a necessary part of socialisation. Think about alcohol ads you have seen in the past and comment on what you believe the message in them indicates.
The drinking downfall. Currently in the media there is a lot of attention on Australias alcohol consumption. New evidence is beginning to show Australians are drinking at a phenomenal rate, and brain damage is increasing quickly. It has been estimated two million Australians are at risk of permanent alcohol-related brain damage.
But alcohol is very much part of our culture we use it to socialize, to celebrate, to relax, to grieve. But the sad part is many Australians misuse this legal drug, and this misuse costs the Australian community $4.7 billion per year.
For all the terrible alcohol is associated with, our society saturates it with positive images. Major events, sporting and music, all have major sponsors from alcohol companies, and the current advertising for alcohol companies shows how alcoholic products have reached new heights of sophistication and intensity. The new Smirnoff Black Rtd ad actually states intelligent nightlife. This is often displayed on trams, buses, huge billboards and primetime television. The power of advertisement is none stronger than from alcohol. All ages view these advertisements frequently and often young members of society are brought up with the knowledge of exactly what each alcoholic drink is. The advertisements expose the lighter fun side to alcohol, to be enjoyed by e View More »