Big Apple

11110 words, 45 pages

Intro Sample...

Towards preparation of a formal marketing plan, it is important to develop a consensus surrounding strategy and approach to be used. Through example, this paper seeks to formulate marketing strategy for Apple and its portable digital music player ' the iPod. This paper describes the company, the products marketed; provides a situational analysis; analyzes its e-business model; determines market research and market intelligence needed to develop strategy; and concludes with formulation of an e-Marketing Strategy.
Apple Computer (Apple) designs, manufactures, and markets personal computers and related software, services, peripherals and networking solutions. It also designs, develops, and manufactures a line of portable digital music players along with related accessories and services including online distribution of third-party music, audio books, music videos, short films and television shows. Apple's products and services include the Macintosh line of desktop and notebook computers, the iPod digital music player, the Xserve G5 server and Xserve Raid storage products, a portfolio of consumer and professional software applications, the Mac OS X operating system, the iTunes Music Store, a portfolio of peripherals that support and enhance Macintosh and iPod product lines and a variety of other service and support offerings. Apple business strategy focuses on bringing the best personal computing and music experience to students, educators, creative professionals, businesses, government agencies and consumers through its innovative hardware, software, peripherals, services and View More »

Read More

Related Essays on Big Apple

  • Consumer Behaviour And High Involvement Products

    8603 words, 35 pages

    The main aim of this report is to look at consumer behaviour in relation to a high involvement product. As an example, consumers purchasing behaviour towards buying a computer shall be looked at in more detail. Within the report a more specific example is used when comparing consumers’ attitudes towards Windows operating systems and Apple Macintosh operating systems and what would drive them to purchase either of the two. The report investigates the computer operations market as a whole but concentrates on the computer markets two main players; Windows and Apple. Apple currently holds 3.2% of

    View Document »


    4947 words, 20 pages

    The ultimate smartphone smackdown of 2008 Smart phones get smarter, more personal By Keith Shaw , Network World , 11/03/2008 The skinny: Enterprises shouldn't automatically dismiss the iPhone for mobile workers just because it's made by Apple. The company has made an effort with the second-generation iPhone to get into the enterprise, with features such as Exchange support, remote wipe and VPN access. Whether enterprises will bite is up to the company and how stringent their policies are regarding

    View Document »

    Marketing The Iphone Smartphone

    5266 words, 22 pages

    TABLE OF CONTENTS EXECUTIVE SUMMARY IPhone is Apple’s well celebrated smart phone which has taken the mobile phone industry by storm. The iPhone idea came about when Apple CEO Steve Jobs told Apple engineers to explore the concept of touch-screens. There are many reasons a consumer would favour iPhone over other smart phones, whether the reason lies in its sleek, metallic design or the entertainment kicks the consumer obtains out of using it, it is crucial that Apple looks in greater depth at more sophisticated business tools in order to cater professionals like surgeons, businessmen

    View Document »

    Apple Computers

    973 words, 4 pages

    Ron Edwards Research paper 10/2/08 Apple computers was established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company was called Apple Computers Inc. for it’s first thirty years but dropped the word “computers” leaving it’s name simply Apple Inc. when they began working on expanding into consumer electronics like the iPod and iPhone. Apple employees twenty eight thousand people world wide and posts sales in excess of twenty seven billion annually. Apple has a devoted customer base and a unique reputation i

    View Document »

    Intersect Investments

    4630 words, 19 pages

    Introduction Intersect Investments’ business, pricing, and competitive strategies have worked very well for many years. However, September 11, 2001, started chaotic market conditions for the financial services industry. A volatile climate has left many financial firms struggling to keep both their clients’ trust and investor’s credibility. In addition to the above, many factors including strong competition, technology, the economy, and social trends have started to have a significant impact on the financial industry. To succeed, investment companies need to offer a wide gamma of products coup

    View Document »


    531 words, 3 pages

    David Ochoa September 16, 2009 English-Mr. Harrison Summer Reading In the novel The Giver by Lois Lowry Jonas is taught that his world is perfect, but finds out that society is controlled. Jonas was one of the main characters of this novel. Throughout reading The Giver Jonas seems to always be seeking more warmth and human contact then what the society he lives in already allows. The character Jonas portrayed various characteristics. Three of those characteristics that he portrayed were intelligence, curiosity, and kindness. The first characteristic that Jonas portrayed was hi

    View Document »

    Mba 570

    14686 words, 59 pages

    Kerin?Hartley?Berkowitz?Rudelius: Marketing, Eighth Edition I. Initiating the Marketing Process 3. Scanning the Marketing Environment © The McGraw?Hill Companies, 2005 Kerin?Hartley?Berkowitz?Rudelius: Marketing, Eighth Edition I. Initiating the Marketing Process 3. Scanning the Marketing Environment © The McGraw?Hill Companies, 2005 CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT IT’S SHOW TIME! Don’t blink, because the world of entertainment is changing faster than anyone imagined possible. Online music, high-de?nition televisions, digital photography, computer-

    View Document »


    745 words, 3 pages

    My World is an Apple.. Each of us has our own apple of fate in our lives and it depends on us if we will take a bite on it or just look at its shining surface. And I chose to eat my own apple of fate. It was more than eighteen years ago since the day I was born. It was in the 19th of February. I am under the zodiac sign of pisces. According to astrology and studies, pisces persons are artistic, creative, placid and sentimental. And some said that persons who were born in the month of february has peculiar skills and personality. Is that so? So what do I have here? Peculiar in

    View Document »


    7835 words, 32 pages

    BY Muhammad Hayat Malik Amir Ali Adnan Rana Muhammad Ilyas Sami ullah Khan MBA (1st Semester) TO SUFIAN MASOOD AHMED SAN INSITITUTE OF MANAGEMENT SCIENCES LAHORE INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe

    View Document »


    1416 words, 6 pages

    ? The major premise of Beach’s article is the need to analyze the reasons for the vitality of a concept that has stood the test of time without objectively testing it. The next objective of the article is to evaluate the concept of intuition as it relates to the science of behavior. Beach concerns himself with the problem that behaviorists often just name or label instincts and he cautions what will happen when this phenomenon assumes that no learning is involved in this process. Beach states that from the beginning, instinct has been defined and discussed in terms of its relation to reas

    View Document »

More Popular Essays

Research help is just moments away!