Jamba Juice is widely known as the market leader in the smoothie industry, yet not many realize what is going on in behind the scenes. Jamba Juice has reached a point where its leaders are faced with tough decisions due to its financial instability. In making these decisions a SWOT analysis can prove to be extremely helpful.
Jamba Juice’s main strength is its strong brand that is widely known in the smoothie industry. They are the market leaders, and have stores all over the United States serving customers that trust and are loyal to the brand. Due to its high customer loyalty, brand recognition, and dedication to healthy products, Jamba Juice is able to charge a premium on its products enabling them to enjoy a... View More »