Kudler Analysis

2066 words, 9 pages

Intro Sample...


The marketing team at Kudler needs a new service to start off this change. The idea to start a new catering service could be just what Kudler needs to revamp the way the customers look at the stores.
The components of the marketing mix for Kudler’s new catering service are quite interesting. This is because the services are not yet available so no right and no wrong way to provide these services. One should go through each of the four P’s individually. The product would be the service that Kudler wants to provide. Kudler wants to offer a catering service. The price is a very difficult component. Caterers chose a price based on the cost the food and the service and the delivery and presentation of the final product. The promotion is the communication between the seller and the buyer. This includes the customers that are purchasing this service and Kudler for offering it. Kudler should have some pre-printed forms and fliers on frequently asked questions and examples of what products and services are offered and where the food is and can be delivered. The place would be the three Kudler locations. Each location would offer the catering services as per what is decided on. The customer would supply the area that they are having catered.
Kudler should determine the products that it wants to offer based on what is available. Three major factors that should be considered before Kudler chooses the products; they are the budget, the product availability and the choices made by the consumer. The budget is a limit set by the customer basically telling Kudler what the limits are monetarily for the service they want to provide. Therefore, Kudler should have a couple of pre-set menus and the Kudler staff promoting these menus should be very well informed on where the budget can be cut. Next is the product availability. Kudler h View More »

Read More

Related Essays on Kudler Analysis

  • Career Developmen Plan- Uop Kudler Fine Foods

    3264 words, 14 pages

    Since my promotion as Human Resource Manager at Kudler Fine Foods, I have been working extremely hard to work on my career development plan for my new team at our La Jolla store. A much needed purchasing manager will be hired, and four new positions will open up for our new Supervisor in Training Program (SIT). It has been made clear to me that my team at will be hired to train in La Jolla and upon completion of Carlsbad location they will move there to train other new employees, and will become part of the supervisory team. Due to this team preparing for supervision responsibilities the

    View Document »

    Marketing Case Study: Kudler Fine Foods

    1684 words, 7 pages

    Browse > Home / Marketing Marketing Case Study: Kudler Fine Foods 08 August, 2008 Bookmark This Article: Add to: Mr. Wong Add to: Webnews Add to: Icio Add to: Oneview Add to: Linkarena Add to: Favoriten Add to: Seekxl Add to: Kledy.de Add to: Social Bookmarking Tool Add to: BoniTrust Add to: Power Oldie Add to: Bookmarks.cc Add to: Favit Add to: Newskick Add to: Newsider Add to: Linksilo Add to: Readster Add to: Folkd Add to: Yigg Add to: Digg Add to: Del.icio.us Add to: Reddit Add to: Jumptags Add to: Upchuckr Add to: Simpy Add to: StumbleUpon Add to: Slashdot Add to: Netscape Add to:

    View Document »

    Kudler Fine Foods Analysis

    855 words, 4 pages

    Running head: KUDLER FINE FOODS ANALYSIS Kudler Fine Foods Analysis Stefanie Villalobos University of Phoenix Management MGT 521 James Richey February 26, 2009 Kudler Fine Foods Analysis DESCRIBE THE SITUATION According to Kudler Fine Foods 2003 strategic plan the company has the opportunity for growth but needs to use all its available resources. Kudler Fine Foods is a gourmet grocery store with the finest meats, produce, cheeses, and wines. Kathy Kudler, the owner, stated that the Del Mar location, as well as the Encinitas location is not doing as well as the original

    View Document »

    Human Resources

    1407 words, 6 pages

    Kudler Human Resources The success of Kudler Fine Foods is in large part to not only the quality of their products but also the quality of their employees. As part of their Human Resource operations, Kudler follows a number of standardized practices outlined in this paper to maintain excellence in each of their three stores and headquarters operations. The three areas that will be examined in detail are Policies and Procedures, the Employee Handbook and Kudler’s Human Resources Information System. Kudler Human Resources Policies and Procedures Equal to the value that Kudler Fi

    View Document »

    Overview Of Management

    1251 words, 6 pages

    Running head: OVERVIEW OF MANAGEMENT Overview of Management Erminia Ponce University of Phoenix Overview of Management Kudler Fine Foods was founded by Kathy Kudler in 1998. Kathy once was a Vice President of Marketing of a defense contractor; Kathy traveled constantly and endured the pressures of corporate life. Kathy ultimately wanted something different, something less stressful and gourmet cooking seemed to relieve the stress for her so Kathy decided to embark on an opportunity on an upscale epicurean food shop in La Jolla. Kathy opened her first store in June, 1998

    View Document »

    Operation Mangement

    981 words, 4 pages

    The University of Phoenix Managing the business enterprise course introduces the student to concepts that provide a foundation for analyzing Kudler Fine Food which is a virtual organization is a unique and innovative learning tool specifically designed to teach and assess the problem solving skills necessary for success in the twenty-first century. The layout the paper will be as follows. First, what are the primary functions of management in Kudler Fine Food? Second, how technology and internet are utilizes by Kudler. And last but not the least, an example from Kudler’s illustrating forces f

    View Document »

    Unning Head: Kudler Fine Foods

    743 words, 3 pages

    unning head: KUDLER FINE FOODS Kudler Fine Foofs University of Phoenix MGT/521 June 24, 2009 Kudler Fine Foods Reviewing Kudler Fine Foods business plans indicated one main area of concern, which is catering. Kudler Fine Foods has established itself in a niche market of fine foods. The original La Jolla, California store has been a total success and afforded the opportunity to move the business forward. Kudler Fine Foods needs to continue growing in strong areas while allowing weaker areas to be cut away. Kudler Fine Foods has three locations and the idea of another location tha

    View Document »

    Problem Statement

    1288 words, 6 pages

    Running Head: KUDLER’S FINE FOODS PROBLEM Kudler’s Fine Foods Problem Analysis: Marketing Kandace Kendall University of Phoenix Kudler’s Fine Foods Problem Analysis: Marketing Kudler’s Fine Foods is a successful company, with a few issues that need to be worked out. The issues that Kudler’s Fine Foods are dealing with involve management, inventory, marketing, and human resources problems. During week five of our team discussed different issues that are effecting Kudler’s Fine Foods. Each team member talked about a different issue and each of us focused on something different. T

    View Document »

    Kudler Fine Foods

    759 words, 4 pages

    Marketing Kudler Fine Foods Sophia A. Canaii University of Phoenix Marketing Kudler Fine Foods Kudler Fine Foods (KFF) is a gourmet food store that provides the finest baked goods, meats, produce, cheese and dairy and wine. The company was established in 1998 by Kathy Kudler after she discovered there was not a gourmet food store in her neighborhood. Kudler Fine Foods is located in La Jolla, Del Mar and Encinitas. These three locations are within a 75-mile radius to each other. According to Kudler’s Strategic Plan “The Del Mar location is not doing as well as expected. Although

    View Document »

    Hrm 531

    1760 words, 8 pages

    Kudler Fine Foods Job Descriptions Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations and looking to expand. Each store has approximately 16,000 square feet of retail space located in fashionable shopping centers. The stores are stocked with the very finest domestic and imported foodstuffs and divided into the following departments: Fresh bakery, cheese’s and deli department Fresh produce department Fresh meat and seafood department Grocery department with condiments and packaged

    View Document »

More Popular Essays

Research help is just moments away!