The marketing team at Kudler needs a new service to start off this change. The idea to start a new catering service could be just what Kudler needs to revamp the way the customers look at the stores.
The components of the marketing mix for Kudlers new catering service are quite interesting. This is because the services are not yet available so no right and no wrong way to provide these services. One should go through each of the four Ps individually. The product would be the service that Kudler wants to provide. Kudler wants to offer a catering service. The price is a very difficult component. Caterers chose a price based on the cost the food and the service and the delivery and presentation of the final product. The promotion is the communication between the seller and the buyer. This includes the customers that are purchasing this service and Kudler for offering it. Kudler should have some pre-printed forms and fliers on frequently asked questions and examples of what products and services are offered and where the food is and can be delivered. The place would be the three Kudler locations. Each location would offer the catering services as per what is decided on. The customer would supply the area that they are having catered.
Kudler should determine the products that it wants to offer based on what is available. Three major factors that should be considered before Kudler chooses the products; they are the budget, the product availability and the choices made by the consumer. The budget is a limit set by the customer basically telling Kudler what the limits are monetarily for the service they want to provide. Therefore, Kudler should have a couple of pre-set menus and the Kudler staff promoting these menus should be very well informed on where the budget can be cut. Next is the product availability. Kudler h View More »