Kudler Fine Foods Analysis

855 words, 4 pages

Intro Sample...


KFF should focus its marketing and advertising on mediums that produce results such as coupons and frequent shopper cards. Kudler Fine Foods, as previously stated, must continue to market to continue to grow. KFF could also consider more customer-centric marketing. “Customer-centric marketing emphasizes understanding the needs, wants and resources of individual consumers and customers rather than those of mass markets or mass segments” (Sheth, Sisodia, & Sharma, 2000, p. 56). Kudler Fine Foods is very accommodating and is willing to special order products for customers if KFF does not currently carry the product (Kudler, 2003). This willingness is why customer-centric marketing is an excellent option for KFF.
Kudler Fine Foods should advertise weekly in the local newspapers, run consistent radio advertisements and add billboards. KFF should also increase awareness of the catering services available. Kudler Fine Foods should also construct its advertising around its locations.
IDENTIFY AND ASSESS RISKS
Some potential risks for Kudler Fine Foods’ not marketing include loss of customers, store closures and loss of investments. Kudler Fine Foods should increase their marketing budget annually as the stores continue to grow. By not increasing its advertising budget KFF may be required to close its less profitable locations and may eventually close its doors completely. Marketing is important for all businesses, the customers must know the business exists.
MAKE THE DECISION
Kudler Fine Foods will increase its marketing mediums and will concentrate on running advertisements in the local newspapers as well as the local radio stations, flyers and billboards. These advertisements will be more heavily concentrated around the “busy” seasons of spring and fall.
DEVELOP AND IMPLEMENT THE SOLUTION
Kudler Fine Foods will construct a more detailed marketing plan and will focus each store individually to meet View More »

Read More

Related Essays on Kudler Fine Foods Analysis

  • Career Developmen Plan- Uop Kudler Fine Foods

    3264 words, 14 pages

    Since my promotion as Human Resource Manager at Kudler Fine Foods, I have been working extremely hard to work on my career development plan for my new team at our La Jolla store. A much needed purchasing manager will be hired, and four new positions will open up for our new Supervisor in Training Program (SIT). It has been made clear to me that my team at will be hired to train in La Jolla and upon completion of Carlsbad location they will move there to train other new employees, and will become part of the supervisory team. Due to this team preparing for supervision responsibilities the

    View Document »

    Kudler Analysis

    2066 words, 9 pages

    Marketing is defined as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. (Kerin, Hartley, Berkowitz, & Rudelius, 2006) Kudler is interested in expanding its service offering to add a catering service in addition to the in-store parties. Kudler has many opportunities for this new service and if done correctly a proper marketing mix. “The marketing mix is the manager’s controllable factors. They are the product, price, promotion and p

    View Document »

    Marketing Case Study: Kudler Fine Foods

    1684 words, 7 pages

    Browse > Home / Marketing Marketing Case Study: Kudler Fine Foods 08 August, 2008 Bookmark This Article: Add to: Mr. Wong Add to: Webnews Add to: Icio Add to: Oneview Add to: Linkarena Add to: Favoriten Add to: Seekxl Add to: Kledy.de Add to: Social Bookmarking Tool Add to: BoniTrust Add to: Power Oldie Add to: Bookmarks.cc Add to: Favit Add to: Newskick Add to: Newsider Add to: Linksilo Add to: Readster Add to: Folkd Add to: Yigg Add to: Digg Add to: Del.icio.us Add to: Reddit Add to: Jumptags Add to: Upchuckr Add to: Simpy Add to: StumbleUpon Add to: Slashdot Add to: Netscape Add to:

    View Document »

    Kudler Fine Foods

    1775 words, 8 pages

    Individual Assignment: Create a Problem Statement on Kudler Fine Foods Introduction This paper examines Kudler Fine Foods’ marketing plan, identifying and defining issues existing in Kudler’s current marketing strategies and tactics. Ultimately this paper will identify where the company needs to carry out additional research and what is needed to make a clearer and more effective marketing plan. Kudler Fine Foods Kudler Fine Foods, an upscale specialty food store, was founded by Kathy Kudler in 1998 (Kudler Fine Foods, 2005). The three stores, located in the metropolitan area of S

    View Document »

    Human Resources

    1407 words, 6 pages

    Kudler Human Resources The success of Kudler Fine Foods is in large part to not only the quality of their products but also the quality of their employees. As part of their Human Resource operations, Kudler follows a number of standardized practices outlined in this paper to maintain excellence in each of their three stores and headquarters operations. The three areas that will be examined in detail are Policies and Procedures, the Employee Handbook and Kudler’s Human Resources Information System. Kudler Human Resources Policies and Procedures Equal to the value that Kudler Fi

    View Document »

    Overview Of Management

    1251 words, 6 pages

    Running head: OVERVIEW OF MANAGEMENT Overview of Management Erminia Ponce University of Phoenix Overview of Management Kudler Fine Foods was founded by Kathy Kudler in 1998. Kathy once was a Vice President of Marketing of a defense contractor; Kathy traveled constantly and endured the pressures of corporate life. Kathy ultimately wanted something different, something less stressful and gourmet cooking seemed to relieve the stress for her so Kathy decided to embark on an opportunity on an upscale epicurean food shop in La Jolla. Kathy opened her first store in June, 1998

    View Document »

    Operation Mangement

    981 words, 4 pages

    The University of Phoenix Managing the business enterprise course introduces the student to concepts that provide a foundation for analyzing Kudler Fine Food which is a virtual organization is a unique and innovative learning tool specifically designed to teach and assess the problem solving skills necessary for success in the twenty-first century. The layout the paper will be as follows. First, what are the primary functions of management in Kudler Fine Food? Second, how technology and internet are utilizes by Kudler. And last but not the least, an example from Kudler’s illustrating forces f

    View Document »

    Kudler Fine Foods

    1032 words, 5 pages

    Kudler Fine Foods By Desiray Kobel MKT 421 Marketing Kudler Fine Foods is a gourmet grocery store that was open to find the exotic ingredients for the fine dining in one place. Kudler has a bakery department, meat and seafood department, produce department, cheese and dairy department, and a vast wine selection. Kudler has been opened since 1998 and has three other locations with a possible fourth on the way. Kudler is a California based location in all three companies. Kudler is open on Monday- Saturday from 10am-6pm, and on Sunday from 11am-4pm. Kathy, the owner of Kudler thanks

    View Document »

    Unning Head: Kudler Fine Foods

    743 words, 3 pages

    unning head: KUDLER FINE FOODS Kudler Fine Foofs University of Phoenix MGT/521 June 24, 2009 Kudler Fine Foods Reviewing Kudler Fine Foods business plans indicated one main area of concern, which is catering. Kudler Fine Foods has established itself in a niche market of fine foods. The original La Jolla, California store has been a total success and afforded the opportunity to move the business forward. Kudler Fine Foods needs to continue growing in strong areas while allowing weaker areas to be cut away. Kudler Fine Foods has three locations and the idea of another location tha

    View Document »

    Create A Problem Statement

    1139 words, 5 pages

    Create a problem statement, from the identified issues, which focuses management's efforts to solve these issues and reach the organization's goals. Describe where Kudler Fine Foods could be if this problem is solved by management. Kudler Fine Foods (KFF) is a premier gourmet grocery store. It has the obligations to its employees and loyal customers to remain competitive in the field and keep the quality of their products and wine at the highest level. A wide variety of organic produce grown locally as well as a wide selection of local and imported wines are the products that KFF offers.

    View Document »

More Popular Essays

Research help is just moments away!