Marketings role in the business and society
Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers in a dynamic environment
The marketing process starts with the customer
Customer: the purchasers of organisations products; the focal point of all marketing activities. E.g. individuals, families, businesses and governments
Through buyer-seller interaction, a customer develops expectations about the sellers future behaviour. Therefore, marketer must fulfil expectation. This interaction results in independencies between two parties.
Target market: A specific... View More »