Marketing Plan

2969 words, 12 pages

Intro Sample...

Table of Contents
2.1.1 Market Demographics 4
2.1.2 Market Needs 4
2.1.3 Market Growth 4
2.1.4 Market Trends 4
3.1 Mission 5
3.2 Marketing Objectives 6
3.3 Financial Objectives 6
3.4 Target Markets 7
3.5 Positioning 7
3.6 Marketing Mix 7
4.1 Expense Distribution 10
4.1.1 Initial Expense 10
4.1.2 Operating Expenses 11
4.2 Break Even Analysis 11
4.3 Sales Forecast 12
5.1 Implementation: 12
5.2 Control 12
5.3 Contingency Planning 13

1 Executive Summary
G7 Inc. plans to release an eco-friendly Solar Electric System which will... View More »

Body Sample...

6% per annum. However, demand for electricity is forecast to grow at 6% per annum
2.1.2 Market Needs
Today electricity is considered an essential commodity. Everybody needs electricity.
In Ghana electricity is used for
a) Lightening b) Industrial c) Cooking d) Heating
With increased disposable income, the gap between supply and demand has been widening. The target market needs a reliable source of uninterruptible electricity.
2.1.3 Market Growth
Ghana has enjoyed an average 5% GDP growth in the last decade. It is projected to grow by 6-8% over the next decade. Since 1992 it has had a democratically elected government with the president serving a maximum two four-year terms. It has also embraced market-led economic policies and for long has been the darling of the Breton-Woods organization (IMF and World Bank
2.1.4 Market Trends
Only 50% of the population is connected to the National Electric Grid. Electricity consumption grew by 10-15% percent per annum in the last two decades. It has been forecast to grow by 6% in the next ten years. Demand of electricity is expected to grow to 9300 gigawatt hours in2010 from 5158 in 2004. The government is building a new hydro-electric power at Bui with an expected capacity of 500MW which will still not be enough to make up the shortfall in supply.
• Experience in the solar energy technology
• Thorough knowledge of the Ghanaian electricity/energy market
• Reliable source of components from China/South Africa
• Tried and tested product in other countries
• Lack of experienced ...

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