We will provide the clients with our ads in the morning and the evenings when they are going to work, school, or university or just taking a shower so lets say half past 7! The radio ad can be funny so that the potential customer can remember the saying. Radio can be a warm medium. We will address the ad directly to the customer so that everyone is addressed!!
Radio disadvantages: Who can we make sure that the customer will hear the radio ad? How can he or she reply on the ad? It is not a direct medium which allows the customer to answer directly. We do have to make sure our name is famous and they immediately can relate this spot to us. So that they can look us up for example in the yellow pages or in the internet and find us on the first entry. How can we make sure that they get the message? It must be clear!!
Travel agency advantages: Face to face conversation, there is someone who can provide the customer with information, the customer can ask can be helped and the most important thing is that there are two human beings involved. Best way to sell this bundle. At least in my opinion. You know immediately if the person will book or not.
Travel agency disadvantages: Hence there is a human being involved it must be more expensive. That means we can not name it a bargain but price-money related.
Postal Mail as backup advantages: We will provide customers with direct postal mail when they havent got an email address. We will also make some adverts by planning invest into so called mail shots (black and white) it will be provided with email address, phone number postal address and homepage of us!! So that the customer is able to contact us anyway.
Postal mail as backup disadvantages: How can we make sure that our letter will be read and not thrown away? How can w View More »