Research The Market

5208 words, 21 pages

Intro Sample...


3

EXAMPLES OF DIFFERENT TYPES OF MARKETING

? Product marketing
? Services marketing

But also

? Event marketing
? Cause marketing (e.g. environmental marketing)
? Political marketing
? Educational marketing
? Travel marketing
? Franchise marketing
? Non-profit marketing
? Idea or concept marketing
OHT 1.4

“A business has to plan how it is going to make products for its customers; it has to determine the price at which it can sell its products to customers for a profit; it has to promote its products so customers are aware of them; and finally, it has to figure out how its customers are actually going to get its products.”

|Source: Chan, N 2002, Identifying Marketing Opportunities, Software Publications, Sydney. |

OHT 1.5

MARKETING MIX

- a set of marketing tools that the firm uses to pursue its marketing objectives in the target market

• Product
• Price
• Promotion
• Place

OHT 1.6

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