The Case For Change At Modern Appliances

1764 words, 8 pages

Intro Sample...


Analyzation of "The Case for Change at Modern Appliances"

James Bradshaw came to understand employee engagement as a way to ensure ongoing business effectiveness through a series of events. In the article, it states "Modern Appliances had been in business for almost 75 years and manufactured a wide range of appliances. With sales in excess of $2 billion, Modern was considered a quality manufacturer and a good marketer." Further, it states that in recent years, the company began to face competitive pressure as North American companies began to outsource manufacturing to China and Vietnam as well as domestic Chinese manufacturers were learning to compete effectively outside their home markets and were... View More »

Body Sample...


He instituted “employees first, customers second.” The “employees first, customers second” approach to management is that it unleashes the power of those working in what he called the value zone where direct interaction with customers actually creates customer value and lessens the inhibiting effect of those in top-level positions, thus increasing the speed and quality of innovation and decision making.” (Nayar, 2010)

Bradshaw stated that over the years there had been a number of initiatives that solicited employee involvement such as quality circles, total quality management, ISO certification, Kanbans and other interventions. He further stated that some of the initiatives met with success while others did not result in a culture change. Bradshaw labeled the initiatives as “events” and he stated that after the events were over, the culture at Modern reverted back to the same old way of doing things.

Change produces anxiety and uncertainly. Employees lose their sense of security and they prefer the status quo. The above statements describe Roger Allenby. Mr. Allenby was the Vice President of Finance. He instituted the many layers and measures in place to ensure that costs were well controlled. When Bradshaw presented his ideas to his management group, there were other skeptics also, however, the rest of the management team felt that Modern needed a change and supported the ideas of Mr. Bradshaw. According to the article, Bradshaw had always been impressed with Jack Welch and how he operated General Electric (GE). Even though Mr. Welch inherited a ...

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