Z Wing Marketing Plan

2470 words, 10 pages

Intro Sample...


There has to be a need for the jet, the company must want the jet and finally have the funds to make the purchase, our customers know that they are purchasing quality when they purchase from us. We have three different models of aircrafts now and we are currently working on a fourth model the 888X.
Z-Wing has the opportunity to gain more of the market by creating more models and creating a system that gives customers the opportunity to watch their aircraft being completed. While our customers will be able to watch a video stream online they can also search our website to find out more information about Z-Wing and chat with a live automated representative. Z-Wing has the potential to take over the market through satisfying our customers, keeping them updated and involved in the process from start to finish. When manufacturing such an expensive good as an aircraft we want our customers to love what they purchased and come back to us for their next aircraft purchase because their customer experience was the best. Z-Wing likes to hear feedback from customers, both positive and negative, so that we have a better understanding of how we can grow.
Janssen is our toughest competitor at this time, they have 47% of the market. We don’t like to see that number at Z-Wing, of course we understand that we can’t own all of the market but we have a goal of owning 60% of the market. All that we can do at Z-Wing is concentrate on becoming better and not pay too much attention to our competition and what they’re doing. It’s hard for a lot of people in the airline industry with consumers not traveling as much because of the economy. Just a few weeks ago Boeing Co. had to store two new aircrafts in the desert for China Southern Airlines (Bloomberg). The proof shows that the airline industry isn’t exactly booming as it was before high fuel prices and high unemployment rates. Our competition h View More »

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