Brand Management Papers

  • Strategic Reengineering: An Internal Industry Analysis Framework.

    355 words, 2 pages

    by Kenneth D. Pritsker No man is an island and, increasingly, no company or industry can .function profitably without some degree of intra-industry integration. Through a model based on companies competing in major segments of the air transportation industry, key relationships are identified among industry segments in a way that reconciles internal and external industry views. The model captures business processes, value chains, and interactions that generate end products in order to isolate strategic process issues and strategies to meet them. Over the past 20 years, industries have exp

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    Brand India

    2169 words, 9 pages

    Brand India WHEN we look at Brand India, five characteristics come immediately to mind. I will focus on each of these very briefly. They often tend to get taken for granted. ? First, Brand India is multilayered - by caste, by language, by religion, by region, by income, which is very important as far as consumer goods are concerned. ? Second, Brand India is an evolved brand. ? Third, it is an aggregative brand, one that is composed of a large number of sub-brands. ? Fourth, it's a brand in transition. It's not a settled brand. It's undergoing transformation daily, in various att

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