Fast Food Papers

  • Kfc Marketing Analysis

    5798 words, 24 pages

    Marketing Analysis ?KFC Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality control issues and restaurant cleanliness. In 1977 a "back-to-the-b

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    Mcdonalds Promotion

    1843 words, 8 pages

    McDonalds Promotion McDonald's has for decades maintained an extensive advertising campaign; McDonald's spend over two billion dollars each year on advertising. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events from ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has alwa

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    Tasty Food On The Go Driving Through The Quintessential American Restaurant

    1011 words, 5 pages

    In today’s fast-paced American culture, there is such a constant, pressing need for more and more time that competitive, work-focused Americans find that a day is not long enough for them to do everything they would like to. Americans find themselves so busy that often such basic priorities as preparing food for oneself are incredibly hurried and often, time spent obtaining food for a meal can be omitted entirely. Within the last fifty years, a large industry of “fast food” has been created and has been increasingly gaining impetus and popularity within the United Sta

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    Consumer Vs. Fast-food

    2057 words, 9 pages

    English Composition 101 Why is America so fat and who is to blame? These are two of the most controversial questions being asked today. Is it fair to blame fast food and convenience foods or are the consumers the ones at fault? Perhaps it’s easier to take the blame off of one’s self and place it upon fast food companies. Is it possible that obesity is self-inflicted in most cases, or are consumers being unfairly targeted by corporations such as McDonalds? After all, it is the consumer who decides what they will eat and what activities they will perform in their daily routine. Ob

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    Obesity Issues In America

    4332 words, 18 pages

    Obesity Issues in America Currently, the United States is in the middle of a serious and growing health and economic issue: body weight. To be considered overweight, one must have a body mass index (BMI) from 25.0-29.9 units and to be obese, BMI must be 30.0 units or above (Aim for a… 2006). A very high 61 percent of Americans fall into one of these categories with about half of that group being the worse of the two, obese (Ulrich, 2005). And although the thought of an obese person can invoke an adult image, the problem certainly does not discriminate. Children are steadily becoming just

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    Image Study Of Dominos Vs. Pizza Hut

    8180 words, 33 pages

    Since 1996, there has been a proliferation of ‘high-prized’ branded pizzas in the market, mainly due to the entry of the two big international Pizza chains - Dominos and Pizza Hut. Currently both the players share almost the same market share and are fighting for the same customer segment. This is a systematic study carried out with the objective of determining the perceptions which pizza consumers share about the two pizza giants. The study aims at generating insights about the various attributes which the customers use to make a choice about pizza joints, how the two joints fare on this attr

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    Pest Analysis

    1073 words, 5 pages

    PESTLE Analysis POLITICAL The operations of McDonalds are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for

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    Rhetoric Of Documentary Film Super Size Me

    3826 words, 16 pages

    Rhetoric of Documentary Film: Super Size Me Introduction Super Size Me is an example of the way filmmaker’s use documentary to communicate a message about the historical world in which we occupy (Nichols xiv). Filmmaker Morgan Spurlock uses Super Size Me as a means to artistically inform and persuade his audience to address personal responsibility versus corporate responsibility as it pertains to obesity in America. This essay will address three ways in which Super Size Me effectively does this: sound and imagery, knowledge of audience predisposition, and modes of representation. Mo

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    Our Desire For Fast Food

    1109 words, 5 pages

    When the world thinks about America, what comes to mind? Many people may think free country, diversity, and a better choice for opportunities. Others may think about our founding fathers, presidents, landmarks, and famous history. America is famous for numerous of things. One of them being how far our country has come since the beginning of it time. How we have grown into a modernized, wealthy, powerful, and organized country. Many things can represent America such as, sports, fashion, different inventions, entertainment, music, and even people! However, there are some evolvements in our coun

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    Mcdonald's Case

    1128 words, 5 pages

    1. What opportunities and threats did McDonald face How did it handle them What alternatives could it have chosen? "Going green" - energy management, improving packaging, opportunities efficiency, environmentally friendly refrigerants, and partnering with new store looks and styles as McCafe coffee, Greenpeace for rainforest protection, Charity - The Ronald McDonald House shop, and "forever young" redesign provides a cheap or free place to stay for parents of sick children. To open over 250 branches worldwide in 48 countries. Funded primarily by donations and Joan K

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    Marketing Problem Of Rich & Brown Fast Food

    1379 words, 6 pages

    CASE SYNOPSIS Marketing problem of “Rich& Brown” Fast food – 145 Bach Mai Hanoi I. Introduction 1. The Fast food industry in Hanoi Fast food restaurants in Hanoi in recent years are often compared with mushrooms after a heavy rain. It is hard to list out the precise number of all fast food restaurant in the city including some of famous names such as KFC (20 restaurants) , BBQ (13), Lotteria (16), and many of other new-comers in this play ground. This is due to the fact that fast food has become a popular and favorite food of anyone who need

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    Kfc Case Study

    1588 words, 7 pages

    Kentucky Fried Chicken Kentucky Fried Chicken is one of the well-known fast food restaurants in the world. The industry was founded by Colonel Sanders. The corporation is based in Louisville, Kentucky and now regarded as the most famous chicken restaurant chain. It can be noted that each day, nearly eight million customers avails the products and foods offered by this fast food chain.  KFC has more than 11, 000 branches in more than 80 nations and territories all over the world. An in quite a few US cities, Kentucky Fried Chicken is teaming up with its sister companies which are the A&W and

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    General Mamagement

    1450 words, 6 pages

    Opportunities McDonald's has f maintained an extensive advertising campaign for decades. For popularity they use media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events from ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Television has always played a central role in the company's advertising strategy. They always advertise McDonalds much different way to their customers. Until now, McDonald's has used 23

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    Total Quality Management (Tqm) 5 Performance Objectives

    2358 words, 10 pages

    Q a) Explain the 5 TQM performance objectives. Discuss these with the help of a real life example of a process involving products & services, and analyze how the process can be improved upon? b) Illustrate & explain your chosen process with the help of a transformation model. Answer a) “Many methodologies and techniques for improving operational performance have been developed over the years – these provide structured ways of improving company performance, but they do not explicitly tell us where to start. To be able to improve performance effectively, it is important to identify the particu

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    Mcdonalds In Asia

    1659 words, 7 pages

    The ubiquitous Golden Arches have become recognized throughout the world. McDonalds has become a saturated symbol with associations greater than the sum of its corporate parts. Golden Arches East portrays how McDonalds, from opening its first restaurant in Japan in 1971, has gained a firm market in Asia. James Watson’s Golden East Arches depicts the responses of McDonalds presence of five different Eastern Asia cities including; Tokyo, Hong Kong, Taipei, Seoul and Beijing. The goals of this essay are to analyze the responses of the immerging McDonalds in the five East A

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    Super Size Me

    1246 words, 5 pages

    Supersize Me People are often drawn by curiosity to experiment with various activities in their lives. In the movie Supersize Me Morgan Spurlock decides to experiment with his own health. He got the idea for the documentary after watching the news about two teenage girls who were suing McDonald’s for making them obese. To discover the true harms of the fast food industry, Spurlock goes on a 30 day long McDonald’s binge. He allows himself to eat nothing but the unhealthy food from this restaurant for a whole month abiding by certain regulations. He had to eat at a McDonald’s restaurant at

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    Obesity In Children

    1557 words, 7 pages

    Running head: PREVENTING OBESITY IN CHILDREN 1 Preventing Obesity in Children Ashley Walker Professor Avalos English 102 28 August 2009 APA Sample Paper 6th Edition [Universities may ask for other information on this page, i.e. college name, etc. Always check your class syllabus for this information or see APA Publication Manual 6th Edition] Running head: PREVENTING OBESITY IN CHILDREN Abstract Obesity is a recent health epidemic that has dire consequences for America’s health, especially for its children. The causes contributing to this epidemic include

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    Fast Food Has Many Advantages

    1683 words, 7 pages

    Fast food has many advantages. It gives consumers options that let them decide if they want to eat quickly and cheaply or in a more conventional manner. It provides poorer people an option to eat out for a modicum of time and money. But the problems with fast food are quite obvious and too numerous to count. Fast food is ecologically problematic, focusing on production of unsustainable levels of beef and requiring practices like slash-and-burn agriculture and incredibly exploitative Third World agriculture (Tennesen). It requires paying workers an extremely low wage, an

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    Supersize Me Summary

    993 words, 4 pages

    America has the Fattest people in the entire world! Sad to think about really. A lot of people are blaming the fast food chains and restaurants so a man named Morgan Spurlock decides to go out on a 30 day bing of nothing but McDonalds food. He chooses McDonalds because they are the biggest fast food chain. This is some of the information that I took from this excellent documentary. Before Morgan starts, he seeks the professional tracking of three diferent types of doctors: a Cardiologist, Gastroentrologist, and a Medical Dr. He starts out a very healthy person. Blood pressure starts out at 12

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    998 words, 4 pages

    Fast Food and Obesity: An Essay on Personal Accountability The obesity epidemic Americans face today is a growing problem that affects more than half of the population. With growing body sizes and serious medical problems associated with obesity, it is a problem that needs to be addressed and changed. No one would argue that obesity, especially in children, is not a problem. However, the cause of childhood obesity is heavily debated. Many people claim that fast-food restaurants are to blame. In the following essay, I will argue that it is not the fault of fast-foo

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    1004 words, 5 pages

    MEMORANDUM  To: Senior Management team  From: Luz Aponte Date: September 19/2015 Re: Proposed Balanced Scorecard This Balanced Scorecard is for Burger King. This restaurant has been in business since 1954. This fast food restaurant has been success because variety in the menu. But let analyze how they have been doing in business for so long. Customer Perspective: One of the most important aspect as a customer is have the food done right on time. At lunch time most of the customers only have half hour to an hour for lunch. They want to receive the

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    Fast Food Obesity

    1005 words, 5 pages

    Is Fast Food the Cause to Obesity, or is it Just a Factor? Over three hundred thousand deaths occur every year due to obesity. Obesity adds over one hundred seventeen billion dollars in health care every year. Obesity is an ongoing epidemic in the United States as well as in other countries. Kids eat out more than often, portion sizes are exceeded, and fast food has started being served in school cafeterias. Eating out often leaves the consumer used to eating above average portions .They then think that these portion sizes are normal, when really they are way above no

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    Home Cooking

    1010 words, 5 pages

    Tuesday, october 1 Peer Review Workshop Essay #2 HOME COOKING CAN'T WIN OVER FAST FOOD There is nothing like the feeling I get when I sit down to enjoy a home cooked meal that I have prepare. The aroma is overwhelming. Family members walk in the house and start smiling. A home cooked meal is rewarding in many ways; you know what you are exactly eating, who cooked the meal and what ingredients are in the meal. With fast food you don’t know this things. We assume that we are eating what we ask for, but do you know exacly what your eating? Home cooked meal

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    Food Poison

    1009 words, 5 pages

    From onion rings to double cheeseburgers, fast food is one of the world's fastest growing food types. It now accounts for roughly half of all restaurant revenues in the United States triple its share in the early 1970s and continues to expand there and in many other industrial countries (“ Good stuff?”). But some of the most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, quick, and heavily promoted. But its benefits can be deceptive. Meals devoured in the car or at our desks are replacing home cooke

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    Mcdonalds Vs. Burger King

    1008 words, 5 pages

    When we think of fast food, there are two names that strike the mind, and these are McDonalds and Burger King, two of the most popular chain of restaurants around the world. When comparing these two restaurants that have been in business for more than 50 years, not everyone agrees on which is the best. In this essay I will highlight some of the differences between these two popular restaurants. First I will mention the marketing techniques both restaurants use to obtain their customers preference. Second I will point out the distinction in both restaurants food quality. Last I will talk about

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    Training And Development Practices Of Mcdonald’s

    1002 words, 5 pages

    McDonald’s embrace the philosophy of lifelong learning and hence it offers the opportunity to learn while earn to their employees. It believes well trained crews and managers are essential to deliver the topmost standard of quality, service and cleanliness to each of the customer. It is the company policy to provide training and development to employees at all levels to develop their full potentials. Welcome Meetings Crew development Programme is started with an orientation programme named Welcome Meetings (Recruitment & Training at McDonald's, n.d.). All the new recruits are exposed to

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    Speech On Health

    1014 words, 5 pages

    More than 60 percent of American adults and 13 percent of children are classified as overweight or obese. According to, Last year Americans spent $115 billion dollars on fast food, which is more than on higher education, personal computers, and new cars, Just in America. Fast food leaves too many problems such as obesity, type 2 diabetes, cancer, e-coil, and many other cardiovascular diseases. We all need to cut down on are junky, lazy habits to save are self from preventable diseases that will lead us to an early death. As I go along there are many

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    My Pleasure

    1010 words, 5 pages

    Chick-fil-A is known for its invention of the chicken sandwich. Its chicken only menu attracts millions of customers a year. Most of which customers leave highly satisfied with their experience and service at the quick serve restaurant. If you are not familiar with the Chick-fil-A, by your first visit, you will immediately be astonished and overwhelmed with the excellent first-class customer service that the restaurant provides for its customers. They are by far better than the other fast food or quick serve restaurants. Chick-fil-A is categorized as a fast food restaurant and sometimes re

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    Teenage Workers In Fast Food Industry

    1015 words, 5 pages

    They Deserve More Fast food industry has many Federal, state and local laws. Employers in the fast food industry don’t follow the currently enacted laws which cause workers to be treated as employees of inferior category. A big number of employees in the fast food industry is made up of youth under 18 years of age. They often have no experience at work which makes them easy targets to manipulate; they are more vulnerable to assault from criminals, co-workers or managers. There are laws for youth employment; these laws determine the number of hours which yo

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    False Advertising Claims

    1237 words, 5 pages

    By Joseph W Payne BUS311 Instructor: Maureen Martinous The Lanham Act is a law that contains the statutes of trademark law in the United States, and is often referred to as “The Trademark Act.” However, one significant provision is Section 43, which provides the basis for claims against another company for false advertising. Under Section 43 of the Lanham Act, a claim of false advertising can be based on literal falsity or implied falsity. Both cases are difficult to prove and very expensive to litigate. Businesses should be careful when thinking about pursuing such claims.

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    The Effect Of Fast Food Restaurants On Obesity

    1095 words, 5 pages

    ABSTRACT We investigate the health consequences of changes in the supply of fast food using the exact geographical location of fast food restaurants. Specifically, we ask how the supply of fast food affects the obesity rates of 3 million school children and the weight gain of over 3 million pregnant women. We find that among 9th grade children, a fast food restaurant within a tenth of a mile of a school is associated with at least a 5.2 percent increase in obesity rates. There is no discernable effect at .25 miles and at .5 miles. Among pregnant women, models with mother fixed effects indicat

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    Contemporary Business

    1253 words, 6 pages

    STRAYER UNIVERSITY BUSINESS 520 (CONTEMPORARY BUSINESS) The philosophy of Five Guys is simple: fresh ingredients never frozen. There are no freezers only coolers in their restaurants. They have no drive-thru window and do not deliver. This sets them apart from many other restaurants. They are not your typical burger joint. Everything is made on premises at each individual franchised location. Most burger places are fast food, with a drive –thru window, and many options of their menu. However; Five Guys just wants to make burgers and fries. They keep a simple menu to

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    Kfc In China Competitors And Strategy

    1261 words, 6 pages

    Competitors Kentucky Fried Chicken(KFC) competes with many of the same international competitors they face in the US, along with new, different competitors that are indigenous to China on the local or regional level. Some of the same companies KFC competes with in the United States, like McDonalds and Burger King, are the same competitors they face in China. However, KFC must mainly fight the local fast food restaurants for market share. After the millennium, Chinese fast food restaurants began to go on the rise. During 2007, the domestically owned Chinese fast fo

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    The Business Of Mega-brand Wendy’s

    1428 words, 6 pages

    Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. Thomas named the restaurant after his fourth child Melinda Lou "Wendy" Thomas. Photographs of her were on display at the original Wendy's restaurant until it closed. History. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. As of March 1999, Wendy's was the world's third largest hamburger fast food chain with approximately 6,650 locations, following McDonald's' 31,000+ locations and Burger King's 12,000+ locations. Dave Th

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    Research Proposal

    1514 words, 7 pages

    What marketing strategy should McDonald take comparing other fast food restaurant in London? A case study of McDonald TABLE OF CONTENTS 1. Research of background----------------------------------------------------------------------------- 3 2. Company back ground------------------------------------------------------------------------------- 3 3. Rational for chosen topic---------------------------------------------------------------------------- 3 4. Purpose for undertaking research------------------------------------------------------------------- 3 5. Aims an

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    Mcdonalds Swot Analysis

    1481 words, 6 pages

    In 1954 a multi-mixer salesman by the name of Ray Kroc was stunted by the number of multi-mixer orders by a restaurant in San Bernardino, California. There he found a small but successful restaurant that produced a limited menu, focused on just a few items, burgers, fries and beverages – which allowed them to concentrate on every aspect of the quality of their food. In 1955 Ray Kroc founded McDonald’s with the mission to build a restaurant system that would be famous for its consistency of high quality of foods and exceptional methods of preparation that would be the same in every single rest

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    Pizza Research Paper

    1459 words, 6 pages

    Everyone in the world knows that Pizza is a delicious meal to enjoy any day, any place, any time, well most of the time. Its flavour leaves you wanting more. And who would not enjoy pizza? Most people must have eaten pizza and surely they must have loved it. You can’t say “no” to pizza. Just like most types of food, pizza did not start in the country you probably first had it or where it is currently famous. Pizza is filled with fun and interesting history that you might not know. Even though some people don´t travel outside of their country, they might have had pizza that was sold by food ch

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    Wellness Obesity And America Today

    1752 words, 8 pages

    America today is based on media and the people involved. The marketing of fast food restaurants is constantly running through the average American's mind. In America many busy people usually choose to eat fast food, due to lack of time and energy instead of a healthier alternative. The problem is contributing to the demise of health in America. With today's busy society and America's growing fast food marketing companies, people eat more fatty foods then every before. Companies spend an estimated $10 billion dollars marketing food, drinks, and meals to children and youth in 2004 ("Fast food

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    Is Fast Food Responsible For A Crisis In Public Health

    1781 words, 8 pages

    There is an article on the website called “Fast Food,” the author Julia Ransohoff?who is a high school student writer wrote? “According to this Google map, there are close to 50,000 fast food chains across the United States, with McDonalds being the largest restaurant chain. In the world, there are more than 500,000 fast food places. Kids between the ages of 6 and 14 eat fast food 157,000,000 times every month. Ninety-six percent of kids in school could recognize an image of Ronald McDonald, the face of McDonalds. The only recognizable figure that ranked higher was Santa Claus. To top it off,

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    Commercial Campaigns Between Jack In The Box And Carls Jr.

    2148 words, 9 pages

    All the fast food chain restaurants long have declared a war of TV advertisement for trying to win over consumers' mind over their fast food products. McDonald is very famous for its happy-red-headed clown for its TV commercials who grabs children attention; this attention will keep an impression in children's mind as go to McDonald means going to a wonder castle for a fun and exciting adventure. In one of Burger King's recent TV advertisement show how a farmer makes an onion that is “extra” hot for the “extra” spicy hamburger that make someone who eat the spicy hamburger and burned his mout

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    Mcdonalds Report

    2207 words, 9 pages

    Situation Analysis • Internal Analysis Describe the company The McDonald's Corporation is the world's largest quick service restaurant chain. There are over 30,000 McDonald's restaurants in more than 100 countries serving an average of 50 million people daily. From humble beginnings in 1955, the first McDonald's franchise restaurant in Des Plaines, Illinois McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald's restaurant

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    2701 words, 11 pages

    Obesity in the United States During the years of 2003 through 2006, the statistics for obesity among children aged 2 through 19 years old in the United States was 16.3% (Center for Disease Control, 2009). Why have the rates of obesity increased so greatly over the past few decades and most importantly how can we stop this trend from continuing? Obesity now contributes to the death of more than 360,000 Americans a year. The incidence of childhood obesity is now at epidemic levels. Alarm bells are going off all over the place. But our government has done virtually nothing

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