Independent Papers

  • Social Comparison

    1544 words, 7 pages

    Social Comparison and Temporal Life Satisfaction In his theory of social comparison, Festinger (1954) identified the idea that human beings have the drive to look at others in order to evaluate their own opinions and abilities. Social comparison is categorized into two forms, namely downward and upward. Downward comparison occurs when an individual compares to others who are deemed as socially worse off, while upward social comparison acts in the opposite direction. Over the years, there have been various studies on the directional effects of both upward and downward comparison o

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