Lottery Papers

  • Psychology, Lottery Marketing, And Regulation

    3453 words, 14 pages

    Marketing is, fundamentally, an effort to change the way a person feels about a product and engender a desire to change one’s purchasing patterns. Commercials play on our psychological desire to be “cool,” to fit in, or to feel good about ourselves. Anyone who has seen the Malboro Man straddling a horse and smoking a cigarette, or a bunch of attractive men and scantily clad women frolicking in the mountains drinking beer, can understand the popular association of coolness and fun with these activities. That is, until you recall the image of your friend vomiting at a party or constantly r

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