Mac Os Papers

  • Consumer Behaviour And High Involvement Products

    8603 words, 35 pages

    The main aim of this report is to look at consumer behaviour in relation to a high involvement product. As an example, consumers purchasing behaviour towards buying a computer shall be looked at in more detail. Within the report a more specific example is used when comparing consumers’ attitudes towards Windows operating systems and Apple Macintosh operating systems and what would drive them to purchase either of the two. The report investigates the computer operations market as a whole but concentrates on the computer markets two main players; Windows and Apple. Apple currently holds 3.2% of

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