Marketing Papers

  • Advertisement Review Board: Today’s Necessity

    607 words, 3 pages

    UGBA10 The FTC’s action against Reebok, although seemingly extreme was justified, because Reebok’s claim that their “toning shoes could strengthen leg and buttock muscles” was not supported by sound science. Reebok was essentially tricking people into buying their shoes to generate revenue for their company; instead of providing a superior product justified by science, they were just using clever, sneaking marketing to make money. Still, Reebok’s response of paying $25 million in customer refunds to settle charges was a smart move. It was a smart move because Re

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    Pursuing Equality In Distribution Of Wealth In Indonesia

    312 words, 2 pages

    Wealth inequality is an economic challenge faced by all countries in the world. In every country, there will always be high income and low income people. Unless a country implements full communism doctrine, there will always a high variance in the income of the society of a country. However, the practice of communism to eliminate inequality is not justifiable because the costs of doing so are bigger than the benefits. Indonesia has been trapped in the world of inequality for so long. This is not a trivial inequality that we are talking about here. There is a huge gap between the rich and poo

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    Marketing Mix

    419 words, 2 pages

    In the article Starbiz on Sat 8 Dec 2007 point out how DiGi announcing it’s new package Happy with the four major marketing element of marketing mix – Product, Price, Promotion, Place. Having big competition in the mobile network market, DiGi came out with a package called Happy. By giving a brand image, Happy might build a strong, favorable brand image in the market. Happy package could be easily purchased anywhere, a long reload validity period, and have a low fare rate. Therefore the product satisfies a mobile user’s need by reducing the hassle of buying the package, reloading for valid

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    Kudler Analysis

    2066 words, 9 pages

    Marketing is defined as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. (Kerin, Hartley, Berkowitz, & Rudelius, 2006) Kudler is interested in expanding its service offering to add a catering service in addition to the in-store parties. Kudler has many opportunities for this new service and if done correctly a proper marketing mix. “The marketing mix is the manager’s controllable factors. They are the product, price, promotion and p

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