Operating Systems Papers

  • Microsoft Battle For Living Room

    464 words, 2 pages

    INTRODUCTION The “Microsoft’s Battle for the Living Room: The Trojan Horse-The Xbox” case talks about the well known Microsoft Corporation as a large organization ($32 billion revenue and $10 billion profits in fiscal year 2003) which is operating in the video game console industry, and also case provides information about video game console industry and Microsoft’s competitors Sony and Nintendo in that industry. The status of the company was examined in detail by the case and a number of problems were revealed. This paper is based on the information provided by the case and is divided into

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    Consumer Behaviour And High Involvement Products

    8603 words, 35 pages

    The main aim of this report is to look at consumer behaviour in relation to a high involvement product. As an example, consumers purchasing behaviour towards buying a computer shall be looked at in more detail. Within the report a more specific example is used when comparing consumers’ attitudes towards Windows operating systems and Apple Macintosh operating systems and what would drive them to purchase either of the two. The report investigates the computer operations market as a whole but concentrates on the computer markets two main players; Windows and Apple. Apple currently holds 3.2% of

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