Public Relations Papers

  • Globalization And Mass Media

    1141 words, 5 pages

    The Role of Globalization in Media Development Introduction One of the distinctive features of modernity is the high exposure of society to mass media consumption: “Young people spend more time watching television than doing any other leisure time activity except sleeping and spend more time watching TV by the time they complete high school (15,000-18,000 hours) than in the classroom (12,000 hours). In fact, by the time today’s children reach age 70, they will have spent 7 to 10 years of their lives watching television” (Strasburger 1995). Just as Orwell narrated

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    Benefits Of Integrated Marketing Communications To Organizations

    1164 words, 5 pages

    Benefits of Integrated Marketing Communications to Organizations Integration of PR and Marketing The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organization. In addition, IMC addresses the issue of the four different messages that an organization needs to be aware of so it can control or at least influence. Also, there are six steps that if followed will effectively integrate public relations and marketing in order to meet an organizations goals. Public relations practitioners are often asked to do many other dutie

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    Measurement Of Corporate Communication

    1937 words, 8 pages

    ABSTRACT For corporate communications to be effective and accountable in all the functions, truly understanding their stakeholders and their relationships, as well as being able to function alongside executives in an objective scientific study context, a measuring tool that captures this intangible value has to be employed. It seems that communication departments are still stuck in press agentry tradition where very little search is done. Evaluation and measurement are completely output oriented and not outcome oriented. Communication research should find a balance b

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    7553 words, 31 pages

    A 21st Century Model for Communication in the Global War of Ideas From Simplistic Influence to Pragmatic Complexity Steven R. Corman Angela Trethewey Bud Goodall April 3, 2007 Report #0701 Consortium for Strategic Communication Arizona State University With Contributions from: Robert D. McPhee The CSC is a strategic initiative of the Hugh Downs School of Human Communication at Arizona State University. It promotes advanced research, teaching, and public discussions of the role of communication in combating terrorism, promoting national security, and improvi

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    Uses And Gratification Theory

    2387 words, 10 pages

    A large portion of the work done within the communication field of study is attempting to determine and explain the processes we, as media users, employ during our media consumption. One prominent theory explaining our behaviors, in relation to media, is the theory of uses and gratifications. The basic premise of this theory is that we, as consumers, seek specific media to fulfill our fundamental needs and wants. While the uses and gratifications perspective encompasses more detail and explanation than a brief sentence, the theory is deeply rooted and based upon five

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    Ad Agency Report Weber Shadwick

    992 words, 4 pages

    This paper is on the advertising agency Weber Shadwick. It will describe the agency’s unique aspects, strengths, services, approach to communications, specialties, and client list. I will provide my opinion of the organization as a marketing communication firm and my perception of the organization Weber Shandwick is a leading global public relations agency with offices in 74 countries worldwide. The agency has been successful in large part due to its commitment to its people, client services, creativity, and collaboration power of Advocates. Weber Shandwick offers strategy across practi

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    As Relações Públicas E O Sucesso Organizacional

    1002 words, 5 pages

    As Relações Públicas e o Sucesso Organizacional – Miguel Coelho Importância das relações públicas para as organizações -> Eficácia Organizacional As Relações Públicas estão normalmente relacionadas com actividades de promoção, notoriedade, relações com os meios de comunicação social ou apoio ao marketing. No entanto consistem as funções mais específicas da comunicação organizacional (comunicação entre indivíduos da organização como directores e colaboradores) existente e tratam da gestão da comunicação entre uma organização e os seus públicos. Bled Manifesto: Tra

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    Crisis Communications

    1247 words, 5 pages

    Crisis Communications 1 Abstract No matter what kind of organization you are involved with, whether it is a small business, large corporation, non-profit organization, or government agency it is prone to crises. Most people do not want to believe it, but there is a crisis in everyone’s future. Maybe not today or tomorrow, but some day it will happen and the big question is… Are you prepared? Key Terms: Crisis Communicatio

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    Childhood Development

    1234 words, 5 pages

    Throughout the semester there was a lot of different concepts that had stood out to me. There was five concepts that really raised interest in me and came to life through out the semester. These five concepts were, identity, perception, nonverbal communication, verbal communication and the attribution theory. All of these ideas were explained in text through our book, lectures and internet, but they were also brought to life throughout the digital communication projects. When i saw these ideas they intrigued me to further my study in them and really focus on these concepts when using communi

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    Online Social Media

    1255 words, 6 pages

    Whenever my father sees me that I utilize my computer to access Facebook, he always say “Stop using social networks, it can adversely affect your privacy, even your mental “ . Is it right? Throughout recent history, there is no doubt that social media has made a huge impact on people’s lives. Social networking services are designed to support users working, thinking and acting together. However, the issue of whether social media is our biggest privacy risk has been widely debated in our community. It is a controversial issue but with practical measures, supported by technology and an incr

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    Health Information: The Glue That Keeps The House Together

    1487 words, 6 pages

    DeVry University The VA health care system has grown from 54 hospitals in 1930, to include 152 hospitals; 800 community based outpatient clinics; 126 nursing home care units; and 35 domiciliary. nationwide including Alaska, Hawaii, the Philippine Islands, Guam, American Samoa, Puerto Rico, and the Virgin Islands. The VA facilities are broken down into VISN (Veteran Integrated Service Networks) and are within VISN 16 which includes Oklahoma, Arkansas, Louisiana, Mississippi, and Texas. The Oklahoma VA Medical Center is a General Medicine and Surgical facility that serves a population of 250,

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    Communication And Crisis Paper

    1494 words, 6 pages

    Lillian Williams University Of Phoenix Abstract Crisis management is a very critical organization function. If failed it can result in extreme harm to stakeholders, extreme loss for the organization, and/or end the very existence of the organization. Having public relations practitioners are an important part of crisis management teams. A lot books have been written about crisis management by both the practitioners and the researchers from many different disciplines making it a challenge to take in what all we know about crisis management and public relations’. Communication and Crisis

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    Public Relations Crisis And Conflict Management

    1495 words, 6 pages

    Running Head: Unit 7: Conflict and Crisis Management Project Unit 7 Project - 2nd submission CM 350 - Public Relations Strategies A public relations professional must recognize the importance of effective relationships between various stakeholders, such as customers, employees, community members, etc. It is not easy to define the term public relations, however "It's more important to remember the key words that are used in most definitions that frame today's modern public relations" (Wilcox and Cameron, 2010, p. 7). The Public Relations Society of America 198

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    Public Relation

    1762 words, 8 pages

    1. SITUATIONAL ANALYSIS Situation analysis is also known as communication audit and it involves searching for differences in opinion about the organization among various publics to improve the “fit” so that publics develop the same ideas about what the organization is, does and should be. Its basically concerned with determining the current image that is the sum total of how the organization and its products or services are perceived externally. It takes place in several stages namely; Planning and design; this involves sampling all marketing communications from every part of the organizati

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    Public Relations Interview Paper

    1778 words, 8 pages

    The Primary Health clinic (name changed) was founded in October 1997 as a nonprofit organization with the support of the Montgomery County Health and Human Services and the National Hispanic Health Coalition. The mission of this organization is to provide quality primary health care to the area uninsured population at a reasonable cost. Over the ensuing 15 years, the Primary Health has served thousands of uninsured area residents. The Primary Health will be opening its second location in Olney, Maryland, on March 21, 2012. Ms. Smith (name changed) is the public relations coordinator for the Pr

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