Sunglasses Papers

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    629 words, 3 pages

    During a routine market survey of college students—the target group for Bausch and Lomb (B&L) contact lenses—a team from FCB Ulka, the company’s creative agency made a significant discovery. It found that when youngsters play dumb charades, the person who is called to gesture, involuntarily puts aside his glasses (if he’s wearing one), so his mates can correctly read his expressions. Surprisingly, for a country of 17.37 million in need of vision correction, the contact lens penetration is dismally low—at 5%, that is about 0.87 million users, representing a market of Rs 100-120 crore, althou

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