Television Papers

  • Neilsen And Uber

    1084 words, 5 pages

    UGBA161 1a. The Nielsen system at the time of the article had many apparent flaws. The first notable flaw was the fact that ratings may have been statistically wrong. The example that The Atlantic Monthly gives is the show Murphy Brown earning a rating of 15 with a standard error of sixth tenths of a ration point in either direction. The article goes on to state that these errors were merely “on paper” and that in the “real world” the degree of error may be even worse. The second big error was tracking actual viewers, especially with “button fatigue”. Many viewers would not click their but

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    Gender, Class, And Race Stereotypes In American Television

    1430 words, 6 pages

    Gender, Class, and Race Stereotypes in American Television A Content Analysis Gender, class, and race stereotypes abound in contemporary society, much like they have done throughout human history. With the advent of television, however, stereotypical assumptions have become so pervasive, and so diffused, that some call for a serious and purposeful scrutiny of television's contents. On the following pages, various content analyses of television programs will be addressed, followed by discussions on the greater implications race, class, and gender stereotypes have on society. The researc

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    Testing

    994 words, 4 pages

    mart unveils new Martha Stewart line - Martha Stewart Everyday Baby - Brief Article TROY, MICH. -- Martha Stewart Everyday is adding onto its brand with a new line called Martha Stewart Everyday baby. The line debuted at Kmart stores on Oct. 31 and consists of infant bedding and gift sets with price points ranging from $3.99 to $39.99. Tags: K Mart, Martha Stewart Research articles 1999-11-08 How To Optimize The Brand-Customer Relationship Across Multiple Contact Points The Martha Stewart brand, synonymous with the notion of raising the quality of living in and around the

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