Television Papers

  • Neilsen And Uber

    1084 words, 5 pages

    UGBA161 1a. The Nielsen system at the time of the article had many apparent flaws. The first notable flaw was the fact that ratings may have been statistically wrong. The example that The Atlantic Monthly gives is the show Murphy Brown earning a rating of 15 with a standard error of sixth tenths of a ration point in either direction. The article goes on to state that these errors were merely “on paper” and that in the “real world” the degree of error may be even worse. The second big error was tracking actual viewers, especially with “button fatigue”. Many viewers would not click their but

    View Document »

Research help is just moments away!