The purpose of this report is to understand how buying behaviour and the factors affects the decision making of consumers when purchasing Adidas running shoes, including proposing a fresh and creative; yet effective marketing plan for Adidas. The report will also make recommendations to improve the awareness of Adidas.
Adidas is a sports brand, originated from Germany. In 1949, 18 August Adidas was registered as a company, named after the founder of the sports brand. In the 1990s Adidas progress from a manufacturing and sales based company to a marketing company.
To appeal to a lager group of consumers Adidas came out with a large variety of shoes categorized under a different Adidas... View More »