Corporate Culture

4049 words - 17 pages

Intro Sample...


Abstract

This paper aims to show how culture can influence corporate productivity, costumer and employee satisfaction as well as loyalty and trustiness. In a first part corporate culture will be analysed in a general way, allowing the reader to understand its complexity and potential, followed by an application to the hotel industry.
Corporate culture implementation will also be part of our analyse that will end up with a conclusion and recommendations.
Personal experiences and academic proven theories are the tools helping us achieving our objective.

























Table of Contents

ABSTRACT 1
INTRODUCTION 3
PRESS REVIEW 4
THE IMPORTANCE OF CORPORATE IMAGE 5
CORPORATE CULTURE IN... View More »

Body Sample...


Culture is a powerful element that shapes your work enjoyment, your work relationships, and your work processes. But, culture is something that you cannot actually see, except through its physical manifestations in your work place” (Susan Heathfield, 2008). We can find weak or strong cultures among companies depending on the level of alignment to corporate values (Janis, 1972). As Janis went further on his study he went across the phenomenon of Groupthinking which is described as being such a strong level of corporate cohesion that the individual places he’s own values and ideas behind the corporate ones, unanimity becoming the main goal. Cindy Gordon (2008) states that “an organisation that has well defined culture can achieve higher profitability that one that doesn’t”, meaning that culture and revenues are strictly dependent variables. If one of them goes up, the other must follow that tendency. Two other variables also appear to be connected to the culture/revenue relation: customer and employee satisfaction. Corporate culture is often implemented to increase employee satisfaction, by showing them how their job can bring personal fulfilment (Gordon, 2008). On the other side, if a costumer does not agree with the company values or he feels it is not followed as it should, then there is a great risk of loosing a costumer.
We have seen what corporate culture is and the way it can impact on a company success. The next step is to analyse it in the context of hotel industry and how the corporate culture can be applied.

The importance of Corporate Image
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