This paper aims to show how culture can influence corporate productivity, costumer and employee satisfaction as well as loyalty and trustiness. In a first part corporate culture will be analysed in a general way, allowing the reader to understand its complexity and potential, followed by an application to the hotel industry.
Corporate culture implementation will also be part of our analyse that will end up with a conclusion and recommendations.
Personal experiences and academic proven theories are the tools helping us achieving our objective.
Table of Contents
PRESS REVIEW 4
THE IMPORTANCE OF CORPORATE IMAGE 5
CORPORATE CULTURE IN... View More »