Corporate Culture

4049 words - 17 pages

Intro Sample...


This paper aims to show how culture can influence corporate productivity, costumer and employee satisfaction as well as loyalty and trustiness. In a first part corporate culture will be analysed in a general way, allowing the reader to understand its complexity and potential, followed by an application to the hotel industry.
Corporate culture implementation will also be part of our analyse that will end up with a conclusion and recommendations.
Personal experiences and academic proven theories are the tools helping us achieving our objective.

Table of Contents


Body Sample...

Culture is a powerful element that shapes your work enjoyment, your work relationships, and your work processes. But, culture is something that you cannot actually see, except through its physical manifestations in your work place” (Susan Heathfield, 2008). We can find weak or strong cultures among companies depending on the level of alignment to corporate values (Janis, 1972). As Janis went further on his study he went across the phenomenon of Groupthinking which is described as being such a strong level of corporate cohesion that the individual places he’s own values and ideas behind the corporate ones, unanimity becoming the main goal. Cindy Gordon (2008) states that “an organisation that has well defined culture can achieve higher profitability that one that doesn’t”, meaning that culture and revenues are strictly dependent variables. If one of them goes up, the other must follow that tendency. Two other variables also appear to be connected to the culture/revenue relation: customer and employee satisfaction. Corporate culture is often implemented to increase employee satisfaction, by showing them how their job can bring personal fulfilment (Gordon, 2008). On the other side, if a costumer does not agree with the company values or he feels it is not followed as it should, then there is a great risk of loosing a costumer.
We have seen what corporate culture is and the way it can impact on a company success. The next step is to analyse it in the context of hotel industry and how the corporate culture can be applied.

The importance of Corporate Image
Every ...

Read More

Related Essays on Corporate Culture

  • Corporate Social Responsibility

    12352 words - 50 pages

    Stages of Corporate Citizenship Philip Mirvis Bradley Googins usiness leaders throughout the world are making corporate citizenship a key priority for their companies.1 Some are updating policies and revising programs; others are forming citizenship steering committees, measuring their environmental and social performance, and issuing public reports. Select ?rms are striving to align staff functions responsible for citizenship and move responsibility—and accountability—into lines of business. Vanguard companies are trying to create a broader market for citizenship

    View Document »

    The False Promise Of Organizational Culture Change

    14747 words - 59 pages

    Journal of Management Studies 40:5 July 2003 0022-2380 The False Promise of Organizational Culture Change: A Case Study of Middle Managers in Grocery Retailing* Emmanuel Ogbonna and Barry Wilkinson Cardiff University; University of Bath The strategic importance of managing organizational culture has been a central theme in organizational literature over the past two decades. But relatively little attention has been given to the impact of culture change initiatives on managers. This paper reports on the impact of a programme of culture change on managers at one o

    View Document »

    Are Corporate Codes Ethical

    11869 words - 48 pages

    To challenge this notion, an initial set of universal moral standards is proposed by which all corporate codes of ethics can be ethically evaluated. The set of universal moral standards includes: (1) trustworthiness; (2) respect; (3) responsibility; (4) fairness; (5) caring; and (6) citizenship. By applying the six moral standards to four different stages of code development (i.e., content, creation, implementation, administration), a code of ethics for corporate codes of ethics is constructed by which companies can be ethically audited for compliance. The newly proposed code of eth

    View Document »

    Studying And Analyzing The Effect Of Organization

    12547 words - 51 pages

    CHAPTER 1: INTRODUCTION 1. AN OVERVIEW Egyptian Petroleum industry proved over the years a considerable amount of positive contribution in Egyptian Economy on both Macro and Micro level, through being one of the one of four main sources for foreign currency, and one of most important products exported which assist reducing existing deficit in balance of payment, this is on the macro level, and on the micro level it assist Egyptian development program through reducing unemployment rates through offering a remarkable amount of work opportunities. Accordingly the h

    View Document »

    Evaluation Of The Quality Of Corporate Governance

    7944 words - 32 pages

    An evaluation of the quality of corporate governance within an organization and the impact on its shareholders CASE STUDY - THE ROKEL COMMERCIAL BANK CHAPTER 1 1.1 Introduction Rokel Commercial Bank is the largest locally owned bank operating within the jurisdiction of Sierra Leone. It has operated for ten years after the end of a civil war that disrupted the countries financial and economic system. It was first licensed to operate as Barclays Bank DCO in 1917 but economic depression and civil unrest unsuitable for business in 1999 closed operations and all assets were purchased / transf

    View Document »

    Ibm Csr

    8907 words - 36 pages

    IBM: The Corporate Service Corps IBM more globally integrated? What were the key metrics they should be tracking in the future and what would success look like? What were the next steps for the CSC? How scalable was the program? What were the main risks to the model as it grew? More generally, the Obama administration had signaled an interest in expanding national service initiatives – should IBM become involved in promoting their model more broadly? And might other IBM clients be interested in the CSC model? They would be announcing the second wave of projects soon and wanted to improve th

    View Document »

    Lifting The Corporate Veil In Australia

    1973 words - 8 pages

    Introduction In Briggs, v James Hardie & Co Pty Ltd [1989] , Rogers CJ claimed that the notion whereby the corporate veil should be lifted wherever one company exerts complete domination over another company was too simplistic. He also stated that the law overlooked the fact that holding companies do have complete control over subsidies the majority of the time in reality. It is true that the plaintiff’s proposition was too simplistic; the relationship of complete control between a parent company and a subsidiary should operate merely as the starting point of inquiry w

    View Document »

    Were The Good Old Days That Good

    17913 words - 72 pages

    eTHE JOURNAL OF FINANCE - VOL. LIV, NO. 2 - APRIL 1999 Were the Good Old Days That Good? Changes in Managerial Stock Ownership Since the Great Depression CLIFFORD G. HOLDERNESS, RANDALL S. KROSZNER, and DENNIS P. SHEEHAN* ABSTRACT We document that ownership by officers and directors of publicly traded firms is on average higher today than earlier in the century. Managerial ownership has risen from 13 percent for the universe of exchange-listed corporations in 1935, the earliest year for which such data exist, to 21 percent in 1995. We examine in detail the robustne

    View Document »

    Corporate Governance Wesfarmers

    1625 words - 7 pages

    Corporate governance is the set of processes, customs, policies, laws and institutions affecting the way a corporation is directed, administered or controlled. Corporate governance also includes the relationships among the many stakeholders involved and the goals for which the corporation is governed. (Corporate Governance, 2008) The purpose of this paper is to examine and define the term Corporate Governance. In particular we will be demonstrating this concept by the way it is used within Westfarmers Ltd – one of Australia’s largest and most successful companies. Corporate governance is t

    View Document »

    Human Resource Management Ikea

    6556 words - 27 pages

    Human Resources Management Assignment Analysis and evaluation of the relationship between Organisational Strategy, Organisational Culture and HRM, through the IKEA case study Dublin Business School ? MARTIN Alexandre 1564261 BM392 / BM382J Human Ressources Management ? THIEBLEMONT Anne 1564262 ? ZABRODSKAYA Elizaveta 1605527 Lecturer’s name: Ann Masterson January 2011 HETAC/LGMU 3292 Words .. TABLE OF CONTENT Introduction ................................................................................................................

    View Document »

More Popular Essays

Research help is just moments away!