Newspaper Readership Among College Students

1654 words - 7 pages

Intro Sample...


Newspaper Readership Among College Students

Newspapers face challenges every day, from facing libel suits to meeting deadlines; however, none more threatening than the decline of newspaper readership. As the availability of news increases on an increasing variety of sources, the newspaper can become a tired old way of getting news. However, the elite people within our population continue to rely on newspapers for information (Chan & Goldthrope, 2007). Aren’t college students supposed to be the elite? If college students are supposed to be the elite shouldn’t newspaper readership be high? A college campus can be representative of the general population. Previous studies have found that the young, like college freshmen and... View More »

Body Sample...


One study found that there are not differences between evaluation of communication between offline and online news sources (Lin, Salwen & Abdulla, 2003). They found that people exhibit more scanning of surveillance while reading online newspapers and more skimming of information learning while reading offline news sources (Lin, Salwen & Abdulla, 2003). Newspaper readership is positive because it encourages a better-informed society, which helps promote a better democracy (Lin, C, 2000). Based on these studies we hypothesis that newspaper readership will be higher among college seniors and juniors than college freshmen and sophomores.
To test our hypothesis that college newspaper readership will be higher among juniors and seniors than freshmen and sophomores, we randomly surveyed people by using stratified samples and cluster samples. To compare newspaper readership between upperclassmen and lowerclassmen we needed to separate the population into subgroups: freshmen, sophomores, juniors and seniors. From there we used a cluster sample by randomly selecting dormitories. We asked the resident advisors to have their residents fill out our online survey. We had 450 people complete the survey. 51.1% of our survey participants were freshmen and sophomores, and 48.9% were juniors and seniors. More specifically 20.5% were freshmen, 30.6% were sophomores, 20.3% were juniors and 28.6% were seniors. 250 of the respondents were 18-20 and 200 were 21-23. A disproportionate amount of people surveyed were female at 71.1%, only 28.9% were male. 90.7% of respondents were ...

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