In today’s society it has become very common for women to be in the workforce while having an increasing amount of stay at home dads. This however does not seem to be reflected in the advertisement industry. It is a common stereotype that it is the woman’s job to keep the house clean and smelling nice. Cleaning products in particular tend to target the stay at home mother by depicting women in the household happily cleaning up after the family. By using women in the advertisements, it is suggesting that women will be the ones using the product while the body language of the actresses help to keep a light tone enhancing this stereotype.
One example of this is an advertisement for Mr. Clean. Despite having a man as the... View More »