The True Business Life
In life the highest highs and the lowest lows have been experienced by businesses involved in electric commerce or e-commerce. E-commerce covers the range of online business activities for products and services. E-commerce can be categorized by its participants. These include business to consumer, business to business, business to government, and consumer to consumer. Online shipping is and example of e-commerce as well as online purchasing. Online shopping is a scope of information and activities that the customer educates the customers with information they need to know to conduct business with its clients and make an informed buying decision. Online purchasing is technology infrastructure for the exchange of data and the purchase of a product over the internet.
E-commerce can also be classified by the revenue models used. Three main ways that companies earn money by using e-commerce is by online catalog, advertising/subscription and direct fee for service. When a customer is reviewing products o the internet, they are online shopping. Customers can place products they are interested in purchasing in their online shopping cart. It’s similar to a shopping cart when they are in a real store. When customers are done online shopping and are ready to buy, they can click a purchase button and be relocated to an online purchasing site. This site will ask for their shipping address and credit card number to confirm their purchase. There are three different kinds of e-commerce. Dot com is companies that sell products and service on the web only. For example, e-bay is a dot com e-commerce. The second is click and mortar. These companies has real presence and as well as online services. Such as ToysRUs and SafeWay. The last type is brick and mortar, which are companies that has only a physical appearance. For example, BurgerKing.
Many companies benefit from e-commerce. Many companies have realized that using e-commerce brings them closer to their customers since customers and partners can access information directly. Through the internet, companies’ products can be access from the customer or purchaser home computer, laptop, or desktop. Some people believe that the size of the company matters when using the internet for business or to sell products. To tell you the truth both large and small companies have the same advantage with customers and can crate the same kind of internet presence. Customers everywhere can easily access to its companies site. Businesses and companies can support their customers and clients outside of their geographic area. With this companies are guarantied that their customers will be happy and their business will prosper. Since the discovery of e-commerce people were conservative when purchasing over the internet. The financial reward of doing business transactions over the internet is growing rapidly and will continue to grow. Companies and businesses need integrate e-commerce in to their overall marketing and sales strategies to make it lucrative and be successful.
What makes e-commerce successful? You asked. Well e-commerce has a high market demand for buying and selling products online. If you don’t see what you are looking for in the store, you’ll be sure that its online if the store is a dot com company. E-commerce is also profiting because companies and businesses can have market plan, online and offline. This allows companies and businesses to grow and make money even more. E-commerce sites are also easy to navigate through. So purchasing an item online shouldn’t be a hassle. All the customer or client has to do is click and put the items they want in their shopping cart and move on to the purchase site. The customers’ merchandises will arrive in good shape and will be undamaged or as promised by the company or business. According to the book “The Complete Idiot’s guide to E-commerce” companies and there customers fear that hackers will hack and corrupt their e-commerce site. To answer this there is a low probability that a hacker is targeting their company. Most hackers tend to go after big name companies and organization. Other times they are often looking for recognition from other hackers. Due to this companies use newly developed methods of safeguarding their technology assets and for this hackers will probably have no affect. Also hackers usually cannot affect transactions that are being conducted using a server. According to ecommerce.com recent studies has shown that the biggest problem in e-commerce or online marketing showed that 85 percent of marketing executives revealed that they did not have business intelligence software in place that would give them meaningful access to the volumes of data they routinely collect about their own customers. More surprisingly, not one of the executives who expressed dissatisfaction with the quality of business intelligence he was getting identified it as a problem. They also mentioned that this wasn’t their problem and that it should be handled by another rank or level of employment. Furthermore they went on saying that their biggest problem to be the difficulty is in having their messages heard over the clutter of other competing messages. They discussed that it’s hard for them to get a hold of customers and when they send emails, customers mistake them as spam. Another problem with e-commerce sites is that some companies and businesses that know what to sell on their sites. The most obvious products and items to sell on e-commerce sites are recognizable commodities or brand name items.
In conclusion, e-commerce sites are used by almost every company in the United States and everywhere else around the world. Companies and businesses use e-commerce sites to sell their merchandises and distribute them to different companies as well. E-commerce sites are useful because they are faster to purchase items and are more convenient. There’s also less time you sent on line marketing compare to when your in the store.