They were able to place the equipment most efficiently after studying their crew members as they walked through their food preparation steps. Occasional rain bursts washed out the chalk, prompting them to redraw and refine their design. But the brothers successful beyond their dreams in San Bernardino were barely tapping the franchising potential of the business concept they had pioneered.
For as little as a thousand dollars, franchisees would receive the McDonalds name, a basic description of their Speedy Service System, and the services of Art Bender, their original counterman at the new restaurant, for a week or two to get them started. But then, in 1954, a milkshake machine salesman named Ray Kroc saw the McDonalds operation first-hand. The fast food industry was about to take off.
1 All dollar amounts in U.S. figures.
Hello Mr. Kroc
Ray Kroc was 52 years old an age when many people begin thinking about retirement when he founded the company that has become the McDonalds of today. But Kroc, who dropped out of high school at age 15 to drive a Red Cross ambulance in World War I, was a constant dreamer...a salesman who never stopped looking for the ultimate product to sell. He began by selling paper cups to sidewalk vendors in Chicago, took a fling at Florida real estate, and had ultimately built a good business as the exclusive distributor for Multimixer milkshake machines.
It was the sale of Multimixers, which first drew him to the McDonald brothers hamburger stand in San Bernardino, California. After all, if he could discover the secret of how they sold 20,000 shakes each month, how many more milkshake machines could he sell? But when Kroc showed up at McDonalds one morning in 1954 and saw the rapidly moving line of customers buying bags of burgers and fries, he had but one thought: This will go anyplace. Anyplace!
After the McDonald brothers explained that they didnt have the personal des View More »