Mera Essay

2470 words, 10 pages

Intro Sample...


Running head: THE BROADWAY CAFE

The Broadway Cafe
Ursula Wallace
Strayer University
Information Systems for Decision Making
CIS 500
Dr. Jim Dollens

The Broadway Café
Introduction
The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining. Although Mr. Wallace had conducted a good business in his time, it appears as though new and improves methods needed to be in place to keep the business thriving. Mr. Wallace had acquired a wealth of knowledge about the coffee... View More »

Body Sample...


We need to develop a menu, create weekly and holiday specials, and offer samples of baked goods or small coffees with a purchase to stimulate customer loyalty (Panera Bread, 2007). Offering the customer a reason to come back with free samples is good business a practice (Panera Bread, 2007).
Scanning the environment to determine that market provides us with a wealth of information. With this information we are able to develop Michael Porter’s Five Forces Model to establish a competitive plan.
The Broadway Cafés buyer power would be considered high since its business has been declining over the past 5 years. If another coffee shop does move into the area it will create an even more competition while driving buyer’s power higher for customers. To reduce buyer power the Café must make its self more attractive for customers to buy from it instead of its competition (Baltzan & Phillips, 2007). One of the best ways to increase customer loyalty is to offer customers rewards (Baltzan & Phillips, 2007). The Café is considering mincing what its competitors are doing by offering customer free samples and coupons for retuning customers.
At this point the Cafés supplier’s power is low because there are a variety of vendors that it uses to purchase supplies from to run the business. The Café will always constantly search for the finest quality at its lowest cost. One source that will be constantly used to obtain supplies from vendors would be the internet based service for the business-to-business marketplace (Baltzan & Phillips, 2007). The B2B is where ...

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