Starbucks Setting The Bar Up High

716 words, 3 pages

Intro Sample...


The Starbucks Corporation has become an extremely large company in over sixty countries with over twenty thousand stores throughout the world. The people in these countries have taken a liking to coffee and its condiments (such as their bagels, muffins, and scones), causing the uprising of Starbucks. The taste Starbucks has given to its consumers is obsessive and keeps its customers coming back for more, serving nearly seventy million customers per week. With Starbucks always being at such an all time high, the question to be asked is “Do they ever run into financial and economic problems?”

The answer to that question is yes, but the corporation knows how to handle the situation most of the time. A Forbes article says “Starbucks’ same-store sales growth slowed down to 5% after reporting growth of 9% in the previous year quarter” which makes sense because after a growth is always a fall, but even for a huge corporation like Starbucks, 5% is still a huge growth. This growth is due to “Starbucks… trying to widen its customer base by aggressively pushing its baked goods…” Not only does Starbucks try to push their sales, they try to push the idea of being environmentally friendly.

By trying to be environmentally safe and friendly, people will have a better outlook on Starbucks, taking in more customers. With the amount of stores they have put up as well as their growing amount of consumers, Starbucks is an extremely wealthy business as well as charitable. In the years 2010 and 2011, when the unemployment rate was above 9%, Starbucks collaborated with a nonprofit organization to launch the Create Jobs for USA program. With their enormous profit, they are able to raise fifteen million dollars as well as give one-hundred and five million dollars in loan, causing over five thousand jobs to be saved in the past several years. This not only saves many people from going in poverty, but it also saves the economy from suffering such a high unemployment rate.

Because Star View More »

Read More

Related Essays on Starbucks Setting The Bar Up High

  • Catching The Starbucks Fever - A History

    13067 words, 53 pages

    Starbucks opened operations in Seattle’s Pike Place Markets in 1971 with the future aim of providing coffee to a number of restaurants and surrounding bars. With the recruitment of Howard Schultz who led the marketing and retail efforts of Starbucks in 1982, the company took a change in direction through the views of Schultz, who after visiting Italy tried to adapt the same principles in order to a strong bar culture. Schultz then utilized Starbucks ability to provide quality coffee beans and opened up a new store called Il Giornale, which brewed coffee from these particular beans. By 1987, Il

    View Document »

    Summary Of The Article “Woke Up, Smelled The Coffee”

    7437 words, 30 pages

    Woke up, smelled the coffee Name: Denise Hötzinger Student number: 09027904 Class: IBMS – 2a Subject: ECO-3 Teacher: Mr. Laas Date: November 10, 2009 TABLE OF CONTENT Introduction 2 Summary of the article “Woke up, smelled the coffee” 2 Summary of chapter 2 – Supply, demand and elasticity 3 Analysis of Starbucks’ case 4 The impact of the financial crisis 4 Starbucks’ decrease in revenue 5 The turnaround of Starbucks 6 The launch of Starbucks’ new instant coffee VIA Ready Brew 6 Substitute products 7 McCafé by Mc Dona

    View Document »

    Marketing Plan: Starbucks Revitalizing Teas

    6135 words, 25 pages

    Abstract A marketing plan for Starbucks Coffee Company for the introduction of a new line of tea to the beverage menu includes a multi faceted approach. Beginning with an organizational overview, and following with the new product description, SWOTT analysis, marketing research, segmentation, differentiation and positioning, product life cycle, the marketing mix, budget, and finally, control mechanisms, the marketing plan comes to life. Organizational Overview Founded in 1971, Starbucks Coffee Company’s first location was in Seattle’s Pike Place Market and after 35 years, Starbucks has gro

    View Document »

    Essay On Management

    2883 words, 12 pages

    Management is accomplished by four functions of management: planning, organizing, leading, and controlling. Each of these four functions are influenced by both internal and external factors, which produce both unique and similar elements which must be identified and integrated into the management process. These influences become more apparent when a domestic organization becomes international. Starbucks has many external and internal factors that impact each of the four functions of management. These factors are beyond the control of the enterprise, and could have

    View Document »

    Starbucks Corporate

    4174 words, 17 pages

    Starbucks started as a small business in 1971 when an English teacher Jerry Baldwin, a History teacher Zev Siegel, and writer Gordon Bowker opened Starbucks coffee, teas, and spice in Seattle, Washington's Pikes Place Market. Buying and changing the name of Il Giornale Coffee Company to Starbucks Corporation in 1987 Howard Schultz began to move Starbucks to a new level positing the company to a dominant retailer, roaster, and brand of specialty drinks. Schultz also added espresso beverages, cold coffee drinks, a line of food items to the menu and sells a line of compa

    View Document »

    Internal And External Factors Of Starbucks Management

    2461 words, 10 pages

    Abstract The main focus of this paper is to show how different internal and external factors have impacted the management functions of Starbucks and helped them to become the leading coffee retailer in the world. This paper will discuss three different internal and external factors which impacted the Starbucks Corporation through innovation, E-business, and globalization. The Pikes Place Market in Seattle is a colorful place to find an assortment of shops with views of the Puget Sound backdrop by the Olympic Mountains. Tourist come from all around to visit this area, but a little coffee s

    View Document »

    Starbucks Case Analysis

    3774 words, 16 pages

    Internal Analysis- Starbucks revolutionized the coffee-cafe industry by marketing expensive high-quality coffee as well as creating a ‘third rest’ stop between work and home. Providing a clean and inviting environment, where customers are able to escape the chaos of the daily life. Starbucks makes up 42% of the coffee-cafe market. Fresh coffee within the company continues to accumulate overall sales, but Starbucks has also moved to expand its selling products for instance bottled ready-to-drink coffees, assortment of teas, and a variety of packaged sandwiches and baked goods. Starbucks also

    View Document »

    Quality Case Analysis Starbucks

    4317 words, 18 pages

    Quality Case Analysis Problem Definition Recently, the US based coffee company Starbucks is facing great problems affecting not only their financial situation. The company's price share decreased by more than 40% over the past year and the sales in the US stores opened for more than one year decreased by 1% in the quarter. The consumer spending in US was decreased, thus the company decided to open 425 outlets less than it initially planned. At the beginning of the January, chief executive Jim Donald was sacked because of the company’s problems and consequently wa

    View Document »

    Case Analysis For Starbucks Corporation

    2854 words, 12 pages

    I. Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was turned down. Schultz in turn opened his own coffee bar in 1986 based on Italian coffee cafes, selling brewed Starbucks coffee.

    View Document »

    Case Analysis For Starbucks Corporation

    2766 words, 12 pages

    I. Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was turned down. Schultz in turn opened his own coffee bar in 1986 based on Italian coffee cafes, selling brewed Starbucks coffee.

    View Document »

More Popular Essays

Research help is just moments away!