And it shows. It shows in more than 150 product lines we offer, in the care and craft we put into every product we introduce, and in our tireless commitment to leadership and innovation (2008; Lund International).
Lund International has chosen to branch their products Internationally with the main location being the country of Kava. Once we landed in Kava we realized this country was not as we had pictured it. Kava appeared to be a mess which could cause problems with branching Lund products.
I arrived at the office to meet Alex who would be my boss and mentor but to my surprise the office was also a mess which now raised doubts about how successful this task would be. Alex was a one man show. There was no receptionist only Alex so it was clear that Alex and I would be a two man team, I guess you could say we were short staffed.
As Alex was briefing me on the facts about Kava I realized there were numerous problems that would certainly cause problems for us. The population of Kava consisted of 50% of the individuals were under the age of 15 as well as several different languages including English, Spanish and French. Another fact was the economy being mostly petroleum, coffee, cocoa, spices, bananas, tourism, fishing and natural gas which proved there was not much competition in the truck accessory field. This normally would be a great thing but considering that over half the population being under the age of 15 we had to question what kind of need there would be for truck accessories.
The main concern to us was that the country of Kava had numerous disaster threats including Tidal waves, tsunami, typhoons, hurricanes, tornadoes, floods, volcanic eruptions, earthquakes etc. These disasters were the main cause of why Kava was so unappealing. Now with all of this in mind I admitted to Alex that we had our work cut out for us.... View More »