Gardasil Case Analysis

495 words, 2 pages

Intro Sample...


UGBA101A

1. Gardasil is a definitely a great product. In clinical trials it prevented 100 percent of cancers related to HPV types 16 and 18 in women not previously exposed to the virus. It also prevented 99 percent of genital warts caused by HPV 6 and 11. With HPV types 16 and 18 making up 70 percent of cervical cancer cases and types 6 and 11 making up 90 percent of genital wart cases, I would say Gardasil is a great product. It prevents most cervical cancer and most genital wart cases. Additionally, it is known to have very few side effects. Its brilliance is additionally supported by the fact that so many individuals are affected by HPV each year. To have a drug that can change the lives of so many individuals definitely makes it a great product.

2. When it comes to pricing Gardasil, Merck definitely has a few things to consider. The 15 years and $1.2billion spent are crucial factors as Merck would like to realize their investment and be compensated for the time making the vaccine. Additionally, they would probably also want to take into consideration the many other drugs that were in R&D at the time that failed. Pharmaceutical companies often have many investments into many different potential products that may or may not go well, and these costs should be noted in pricing a new flagship drug. The variable cost of production is also important because it will determine the minimum price point of the product and will help Merck insure they make a profit. The benefits should also be priced in, as this drug is extremely effective. Because it effects so many people so positively, Merck can either choose to take a monopoly standpoint and price high or price lower for better PR. Pricing low may also help them with all of the negative publicity from the Vioxx law suits. There really is no competition at the moment, especially because they have a patent until 2017. This will factor into their ability to price higher to make as much money as possible before a generi View More »

Read More

Related Essays on Gardasil Case Analysis

  • Hpv: Yes Or No?

    2011 words, 9 pages

    HPV- Will We Let It Kill Our Families? In recent months, three letters have been gaining an increasing amount of recognition throughout millions of American homes, colleges, hospitals and courtrooms - HPV. The letters do not just spell out the commonly used acronym for the sexually transmitted human papilloma virus, with the aid of a new vaccine coupled with a Texas law, HPV has recently managed to spell out a mixture of controversy and celebration as well. HPV is the second most common sexually transmitted disease in the United States. Some estimates put it at a rate of one million

    View Document »

    How To Analyze A Case

    6632 words, 27 pages

    CHAPTER 3 HO W TO A NA LYZE A C A SE A case is a text that refuses to explain itself. How do you construct a meaning for it? Start by recognizing some contextual factors that help limit and narrow the analysis. Cases are usually studied in a course.A marketing case requires you to think as a marketer, not a strategist or manufacturing manager. Courses are often divided into different modules or themes de?ned by certain types of situations and, often, concepts, theories, and practices appropriate for these situations.You can expect to encounter the themes in the cases that are part of

    View Document »

    Swot Analysis

    2806 words, 12 pages

    Strategic Management: SWOT analysis’ advantages and disadvantages Decision-making and problem-solving techniques Strategic Management is defined as a set of managerial decisions and actions that determines the long-run performance of a corporation. It includes a variety of tools and analysis which help implement, evaluate and control the general strategy of a company. Strategy formulation begins with a situational analysis and it emphasises the monitoring and evaluating of external opportunities and threats in light of a corporation´s strengths and weaknesses (Wheelen and Hunger, 2006; Sal

    View Document »

    Using Neural Networks To Forecast Stock Markets

    7649 words, 31 pages

    Using Neural Networks to Forecast Stock Market Prices Abstract This paper is a survey on the application of neural networks in forecasting stock market prices. With their ability to discover patterns in nonlinear and chaotic systems, neural networks offer the ability to predict market directions more accurately than current techniques. Common market analysis techniques such as technical analysis, fundamental analysis, and regression are discussed and compared with neural network performance. Also, the Efficient Market Hypothesis (EMH) is presented and contrasted with chaos theory and

    View Document »

    My Mba Experience

    14290 words, 58 pages

    PROJECT REPORT Submitted for Partial fulfillment for The Award of the degree of Master in Business Administration (2008-2010) J K BUSINESS SCHOOL SOHNA ROAD, GURGAON (HARYANA) SUBMITTED TO: SUBMITTED BY: PROF.KHUSHAL KATARIA HEMANT PAL SINGH FACULTY GUIDE ROLL. NO.-JKBS083193 J K BUSINESS SCHOOL MBA PREFACE All the learning’s in our MBA course is practice oriented. However, hands-on experience in the corporate world during our course is very necessary to be able to test the ability and extent of learning of the student before fully entering the corporate world. The two months

    View Document »

    Blah

    7528 words, 31 pages

    SECTION FIVE CHAPTER 7 Engineering Economics John M. Watts, Jr., and Robert E. Chapman Introduction Engineering economics is the application of economic techniques to the evaluation of design and engineering alternatives.1 The role of engineering economics is to assess the appropriateness of a given project, estimate its value, and justify it from an engineering standpoint. This chapter discusses the time value of money and other cash-flow concepts, such as compound and continuous interest. It continues with economic practices and techniques used to evaluate and optimize decisions on

    View Document »

    Coca Cola Marketing Mix

    9843 words, 40 pages

    Introduction The company under investigation in this study is Tim Hortons, a coffee and fresh-baked goods quick-service restaurant, originating from Canada. As of January 2006, (Annual Report 2005, P.1) Tim Hortons operated 2,597, mostly franchised, stores in Canada and 288 in the US. Tim Hortons boasts a 76% market share in the Canadian coffee and fresh-baked goods sector (Shareholder’s Report 2005, P.6) and “based on sales dollars, Tim Hortons is now almost 25% larger than its closest QSR (quick-service restaurant) competitor in Canada.” (Ibid) Since 1995, Tim Hortons has been owned by th

    View Document »

    Strat Man1

    5145 words, 21 pages

    Module Handbook [Strategic Management] [19-6B02-00L] Module Leader: Deborah FitzGerald-Moore 2008-2009 Level [6] Undergraduate (September Intake) Faculty of Organisation and Management Events Management Subject Group Faculty of Organisation and Management Sheffield Hallam University, Howard Street, Sheffield, S1 1WB Contents WHAT’S THIS MODULE ABOUT? 1 MODULE TEAM CONTACT DETAILS 1 MODULE OVERVIEW 2 SCHEDULE OF STUDY 3 READING LIST 6 TASK BRIEF 1 - COURSEWORK 8 TASK BRIEF 2 - COURSEWORK 9 Presentation Assessment Criteria Task 1 11 Assessment Decision

    View Document »

    Importance Of Achieving Equity In Pay Structures

    5892 words, 24 pages

    Importance of Achieving Pay Equity Table Of Contents What is Equity in Organizations? 4 The Equity Theory 4 Inputs 5 Outcomes 6 Importance of Equity in Pay Structure 7 Internal Equity 9 Steps to Achieving Internal Equity 9 Methods Commonly Used 9 Job analysis 9 Job Evaluation 11 Ranking Method 12 Classification Method 13 Factor Comparison Method 13 Point Method of Job Evaluation 14 Strategic Considerations 15 External Equity 16 Steps to Achieving External Equity 16 Compensation Surveys 16 Benefits of Pay Surveys to the O

    View Document »

    Strategic Plan

    6127 words, 25 pages

    Strategic Plan Overview: American Management Association Jennifer Socorro Strategy Formulation and Implementation – MGT 578 Sharon Palmitier – Facilitator July 2, 2007 Overview The following strategic plan overview will focus on the American Management Association (AMA), where I am employed as an eMarketing Strategist. AMA “is a world leader in professional development and performance-based learning solutions” (AMA, About AMA, 2007). The bulk of our business is focused on corporate training via public seminars. As a member-based not-for-profit organization, we are devoted to he

    View Document »

More Popular Essays

Research help is just moments away!