This paper is analysing the CSR- policy of the worlds second largest retailer Carrefour in- and outside of China. In order to do so, it is elementary to describe to what extent the importance of CSR in China has increased and which aspects of it are crucial to a retailers business strategy. The setup of this study will therefore focus on the following three core aspects of a CSR- policy: Labour standards, environment and food safety. Before relating these elements directly with Carrefour the reader shall obtain a theoretical background about these aspects. Further to that, we shall describe to what extent labours rights, environmental standards as well as food and safety signify for a developing country such as China.
Finally these aspects will be connected to Carrefours CSR- policy in order to analyse in which part the multinational corporation could still improve its activities. As the biggest retailer in China such a company is being critically observed by several NGOs as well as by the Central Chinese Government. On the other hand the company is operating in a highly competitive market, in which the slightest error could cause a significant loss of market share.
I. Chapter Introduction
1. Purpose of the Study
The extraordinary growth of the Chinese foreign trade over the last two decades has influenced the international trade relations between the country and the rest of the world in a significant way. Due to the increasing degree of globalization and the competition on the worlds trade market multinational corporations are more and more interested to be able to participate in a profitable way, when it comes to developing new foreign markets such as China. As a result of Chinas entry into the World Trade Organization it is being expected that the Chinese custom regulations as well as many tariff barriers will be decreased. In that sense, one can say that China needs to evaluate the op View More »