Blink Malcolm Gladwell

1196 words, 5 pages

Intro Sample...


The health care industry depends on the care of health-related services by professionals for the benefit of patients. Medical device markers, insurance companies, pharmaceutical drug developers and government institutions are major participants in the treatment of sick, injured and disabled patients. Government intervention is another important factor in health care investments, since government spending in health care is a very large portion of overall health care spending. When governments change spending plans, different sub-sectors in the industry are significantly affected.
The broad ‘health care’ division has been witnessing a rapid growth and technological improvements varying from sector to sector since the past 3-5 years. The... View More »

Body Sample...


Instead, they wanted an affordable pacemaker that was reliable and easy to implant. Therefore we look exclusively at the marketing mix of the company in which they are looking to invest in the near future in order to get an idea how the company moves forward.
Product - Offer a heart pacemaker with features needed by patients at an affordable price, plus which is reliable as well
Price - It is generally priced below $1,000 (in U.S. dollars) in the Asian markets —a fraction of the price of the state-of-the-art pacemakers offered in Western markets.
Promotion - Feature demonstrations at cardiologist and medical conventions across loaations to introduce the brand and highlight the device’s features and application.
Place - Search out, utilize, and train reputable medical distributors across the targeted audience to call on cardiologists and medical clinics.
Segmentation, Targeting and Positioning – Medtronic, Inc.
Global cardiac pace-makers market is witnessing rapid and healthy growth rate, particularly in the developed economies, due to technological improvements and emergence of new market players. Development of cardiac devices has opened new opportunities in the health care industry.
Segmentation
* Geographically – They are looking at extending their market share to countries like China, India, especially with the advent of technology and changing lifestyle and an increased chance of heart troubles
* Demographically – Primarily the division is done on the basis of income and age, with older people having a greater chance of getting a pacemaker fit. ...

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