According to Klahr (2000), unlike creative thinking, the scientific method confines its results to verifiable data, and through distinct and verifiable observation and experiment.
The persuasive style of thinking seeks, through various means, to influence others toward a specific idea, behavior or belief. When performed in an ethical manner, the persuasive style of thinking is extremely valuable in its ability to lead others to accept a belief or idea that was previously not accepted. Persuasive thinking style also has the capability to deceive others by using various nefarious techniques. In contrast to the scientific method and the creative style of thinking, the persuasive style depends on ones ability and knowledge to present their case, in a manner that leads to the intended message.
Persuasion can be defined as attempting to influence others through communication (Finn & Muth). Persuasion is an attempt to affect another person or groups thinking, and can target behaviors, attitudes, or beliefs. One should understand that persuasion is different from manipulation. Manipulation is defined as persuading someone to do something for ones personal advantage. Persuasion is used widely and everyday. People are often being persuaded, or attempting to persuade others through daily communication.
Persuasive thinking and the reasons people attempt to persuade others can be affected by many factors. These factors include objectivity and honesty, biases, likability, and purpose. People tend to believe those who they consider objective and honest. If shown bias during communications, the audience will begin to reject the proposed argument. Persuasion is easier when speakers are likeable and avoid being condescending. In addition, it is easier to persuade others when the speaker has a clear understanding of what the audience will understand, feel, or do (Kirby & Goodpaster).
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