One of the main issues is counterfeiting. The report discusses many other impending risks and threats and how the three brands can counter attack them. Furthermore, it suggests theories and practices on how the three brands can sustain their aura of exclusiveness and fashion status.
Finally, the report is concluded with a conclusion and recommendations on how to solve problems; one of which is counterfeiting.
Luxury brands are an innovative concept both from the perspective of a marketer and the consumer.
This case study specifically discusses and analyses the three brands i.e. Gucci, Louis Vuitton and Vertu. It contains information about their histories, products, business strategies, expansion strategies and more.
This report will aim to criticise and discuss the key factors that help in maintaining their exclusivity, the global Marketing strategies they have put to practice and its pros and cons, how the three brands can maintain their aura and fashion status and finally a conclusion with recommendations on areas of improvements.
Creating a luxury brand or product is a complex marketing task. The key success factors that impact on the exclusivity of a product or service are ; The brand image
Quality of service
The management structure of the company
Product range, Aesthetics and prestigious pricing.
(Carrol_ C, Hurley K, Treacy A: Case Study: Gucci, LV and Vertu)_
All these and many other distinctive/ unique factors help in creating the brand image and add to the exclusivity of the brand.
Gucci, LV and Vertu may want to go global to build a more brand and shareholder value, diminish reliance on their respective home countries, influence or leverage the active corporate technology, investing in growing markets to add revenue sources and more. Other factors or problems View More »