Apple Computers

973 words, 4 pages

Intro Sample...


The early 1980’s was a very turbulent time for Apple. Steve Jobs who had been working on a project known as the Apple Lisa was kicked off the team by corporate bosses. He then went to work on Jef Raskin’s project the Macintosh. After a lot of infighting the Lisa was released first in 1983 in an attempt to save Apple. The Lisa was a failure do to its high price and limited software applications. In 1984 the Macintosh was released after a now famous Superbowl XVIII commercial directed by Ridley Scott. Its initial release was a success however follow-up sale were less than stellar. With the release of the LaserWriter, the first laser printer offered at an affordable price and PageMaker an early desk top publishing program sales increased. With these products and the graphics capabilities of the Mac they created the new desktop publishing market.
In 1989 the Macintosh portable was released and it was a complete failure do to its bulky size. Then in 1991 they released the Apple PowerBook which established the now ergonomic laptop design. Also, in 1991 they released System 7 a major upgrade to the operating system which added color to the interface and introduced new networking capabilities. According to MacAddict Magazine they years 1989 to 1991 was the “First Golden Age” of Mac because of the increase in revenue. Shortly after the so called “golden age” Apple had several failed products including digital cameras, portable CD players, speakers, video consoles and Televisions. Enormous resources were also invested in the problem plagued Newton division due to unrealistic market forecasts by their CEO. Microsoft continued to gain market share with Windows, focusing on delivering software with cheap commodity PCs while Apple was delivering a richly engineered, but expensive, experience. [40] Apple relied on high profit margins and never developed a clear response. Instead they sued Microsoft for using a graphical user interface similar to the Apple Lisa in Apple Compute View More »

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