Business To Business Marketing Of Processors

1787 words, 8 pages

Intro Sample...

Market Overview:

(a) The Microprocessor Manufacturers

Moore's Law states that the number of transistors in an integrated circuit for minimum component cost doubles every 24 months. In effect it has led to an exponential rise in microprocessor performance over the past few decades.
And as the microprocessors develop, so does the market. Currently, with Apple virtually opting out of the G-series processors (G5, G4) and the failure of Cyrix, the microprocessor market has come to be dominated by two players: Intel and Advanced Micro Devices (AMD).
In this report, we would be considering three microprocessor classes:
(1) Desktop Processors
(2) Notebook Processors
(3) Server or Workstation Processors

The following chart... View More »

Body Sample...

Intel in turn, stands to benefit as well from this transaction as it aims to introduce such PCs in other markets as well.

Wintel Effect

? One of the most important partnerships in the global computer industry is that of Intel and Microsoft. Cheap PCs using processors (CPUs) from Intel, coupled with operating system (OS) software from Microsoft, have defined low--cost computation for most people. The partnership was dubbed `Wintel' -- Windows from Microsoft, on computers with CPUs from Intel.
? Through the 1980s and the 1990s, the Wintel partnership worked smoothly. Intel had the highest volumes of production of CPUs, and PCs were ubiquitous low--cost computers. In order to use PCs, there was no alternative but OSes from Microsoft. Microsoft kept releasing slower software, forcing users to require faster CPUs. As long as Windows worked only on Intel processors, Intel had an interest in supporting Microsoft. As long as non-Microsoft OSes did not run on Intel CPUs, Microsoft had an interest in supporting Intel. Anyone who chose one of Wintel tended to use the other.

Apple dumps IBM microprocessor for Intel (2005, San Francisco Chronicle)

? Intel's microprocessor development roadmap promises features like more efficient power consumption that Apple did not foresee in similar plans for the IBM PowerPC processor.
? We are thrilled to have the world's most innovative personal computer company as a customer," said Paul Otellini, president and CEO of Intel, said in a statement. "Apple helped found the PC industry and throughout the years has been known for fresh ...

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