Ibm Csr

8907 words, 36 pages

Intro Sample...

IBM: The Corporate Service Corps

IBM more globally integrated? What were the key metrics they should be tracking in the future and what would success look like? What were the next steps for the CSC? How scalable was the program? What were the main risks to the model as it grew? More generally, the Obama administration had signaled an interest in expanding national service initiatives – should IBM become involved in promoting their model more broadly? And might other IBM clients be interested in the CSC model? They would be announcing the second wave of projects soon and wanted to improve the program for 2009 by factoring in as many possible lessons learned from 2008.

The Globally Integrated Enterprise1
Over its 100 year history,... View More »

Body Sample...

Research and Development (R&D) and professional services would also be treated as global units rather than individualized for each region and the entire organization would be more responsive to clients. Since 2004, Palmisano had initiated a number of programs to steer the company in its new direction and as the pressures of globalization intensified, Palmisano looked for ways to build on these values to create a truly globally integrated enterprise. In 2006, he penned an article in Foreign Affairs outlining how to put these ideas into practice. As he described in the article, the globally integrated enterprise was a deviation from previous models of global organizations. During the late nineteenth and early twentieth centuries, global organizations took the form of an international company with headquarters and operations centered in the home country and sales and distribution offices spread across the globe. In the twentieth century, in response to forces for changes such as nationalism, protectionist policies, world wars, and The Great Depression, international organizations adopted a multinational structure. Multinational corporations established plants in major markets and conducted other operations globally, but largely kept R&D inside the home country. As global communications expanded through the Internet and emerging markets rapidly developed, the structure of large companies began to change again. Globalization necessitated a new kind of organization—a globally-integrated enterprise that distributed all company operations globally through a world-wide information ...

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