Innocent

1041 words, 5 pages

Intro Sample...


Jugit, manufactured by RPC
Market Rasen in Lincolnshire,
was launched in 35 Sainsbury's
stores in April last year.
The plastic jug can be refilled
with bags of milk, which,
according to Dairy Crest, use
75% less packaging than standard
HDPE milk bottles.
"This is the type of innovative
concept in which clever,
practical packaging can
make a real difference to consumers,"
said RPC Market
Rasen general manager Bruce
Margetts.
Vibrandt Form is currently
working on a redesign for
Jugit to make it easier to use.
The redesigned Jugit is due to
be released later this year.
Harrison ciaims
PPpaci('first'
Harrison Europac is claiming
a food packaging first with the
launch of a range of transparent
containers made with its
new high-clarity polypropylene
(PP).
The Surrey-based firm said
that the packs set a new standard
in impact resistance and
are especially suited to microwavable
convenience foods.
The company, which is part
of Danish group Faerch Plast,
is also planning to introduce a
range of meat trays made fi-om
the upgraded PP.
Harrison Europac managing
director Joe lannidinardo
said: "We believe this is the
first time the convenience food
sector has benefited from a
clear PP packaging substrate
that has been purpose
designed to provide high
impact resistance with truly
exceptional clarity."
He said that the material
would give "peace of mind" to
consumers because it would
allow them to better assess the
quality and authenticity ofthe
product.
Harrison: ultra-transparent PP
INNOVATIONS TALK WiTH WALTER LEWIS
A new approach is imperative for open innovation to he successfui
Open innovation
is the in
ihing, is it not?
Knowledge is
king, we haven't
got enough in-house, so
open the doors, and let's get
it in. But are we re View More »

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