Teratech Benchmarking

3648 words, 15 pages

Intro Sample...


For $45 per user per month the firm’s customers will be able to license individual |
|modules, such as sales, customer service or marketing in contrast to their competitors who charge $70 to $120 per user per month |
|(Callaghan, 2004). Another feature that Entellium offers their customers executive information portals designed to allow managers |
|and executives to monitor employee performance and customer accounts without pay a full per seat fee. Further the company will not |
|require customer to sign contracts for a predetermined amount of seats enabling the customer to save money and pay only for the |
|number of seats that were actually used. Entellium President and CEO Paul Johnston states that ‘We offer smarter technology at |
|different business models and pricing models’ (Callaghan, par. 7, 2004). Entellium faced many challenges including entering a new |
|market, vast competition, and was a lot smaller than their competitors. The firm was able to successfully compete with their |
|competitors by differentiating themselves from the rest and offering low prices. TeraTech’s R&D can create new or improve existing |
|features based on their customer needs as Entellium to add value and differentiate themselves from their competitors. Another |
|alternative option is to offer affordable pricing and more choices to their customers. Entellium was able to offer their customers |
|low prices because their products are developed in Malaysia were labor is cheaper. Partially or completely outsourcing the |
|development of the analytics tools would be more cost effective as far as labor is concerned and will allow the company to operate |
|with existing employees, eliminating the need for new hires or training current employees. Outsourcing would also enable TeraTech |
|to benefit from the out sourced firms specialized expertise a View More »

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